Effective Market Research

Understanding your market is essential for making confident decisions about opportunities, investment and growth. This practical workshop will guide you through how to gather and interpret data that reveals real customer insight, highlights industry trends and helps you validate ideas before committing resources.

You’ll learn a clear process for researching markets, exploring funding landscapes and using patent databases as powerful opportunity‑mapping tools — not just legal references. The focus is on simple, practical techniques that reduce risk and help you identify the strongest opportunities for your business.

What we’ll cover:

• Validating ideas before investing
• Gathering meaningful customer insight
• Navigating industry and funding research
• Using patent databases to identify opportunities

By the end, you’ll feel more confident using data to support key decisions, reduce uncertainty and identify where the greatest potential lies for your business. You’ll also have access to practical approaches you can put into action straight away.

Following the main workshop, an optional drop‑in support session will run from 1:00pm to 3:00pm, giving you the chance to ask questions, explore your own research needs and receive tailored guidance.

This workshop is part of the Tees Valley Business Masterclass Series, delivered on behalf of the Tees Valley Mayor and Combined Authority and funded by the UK Government through the UK Shared Prosperity Fund.

✅ This workshop is fully funded for eligible Tees Valley based participants.

📅 Date: 23 March 2026 | ⏰ Time: 10:00am – 1:00pm (with optional drop‑in support 1:00pm – 3:00pm) |📍 Location: Stockton-on-Tees Employment & Training Hub, 40 Wellington Square, Stockton, TS18 1RH | 👥 Facilitator: Wings Business Growth Solutions

Note: By signing up you are giving Stockton-on-Tees Borough Council permission to share your details with Tees Valley Combined Authority (TVCA), our Local Authority partners and Wings Business Growth Solutions, to support with the organisation and delivery of these events. Your details will not be used for marketing purposes.

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Host or Publisher Stockton-on-Tees Borough Council