Eeseol POP-UP STORE from Seoul

Discover curated beauty, hands-on experiences, and a fresh way to experience K-beauty, all in one place.

This summer, KOREA BRAND EXPO is coming to The Grove with EESEOL — bringing a new Seoul-inspired beauty experience to LA.

Discover curated beauty, hands-on experiences, and a fresh way to experience K-beauty, all in one place.

Enjoy a variety of FREE experiences, including skincare consultations, personal color analysis, special nail care, K-artist performances, K-POP cover dance shows, one-day classes, and

many more exciting K-culture programs.

'BLOOM WITH SEOUL BEAUTY'

[Venue] The Grove, Los Angeles

[Date] July 17 – August 15, 2026