Eat your way across Asia with the family this September at Eastpoint Mall

Embark on “A Taste of Asia” at Simei Food Fair @ Eastpoint Mall from 31 August to 13 September 2026.

This September school holiday, an Asian culinary adventure awaits the family at Eastpoint Mall from 31 August to 13 September 2026. Inspired by the “four beauties of Simei” and their preferred cuisines, the food fair will feature four food zones showcasing flavours from Thailand, Japan, Korea and Taiwan. This savoury experience brings together food, culture and community in a vibrant setting.

From Thai favourites and Japanese treats to Korean specialities and Taiwanese delights, A Taste of Asia offers a flavour-filled reason for shoppers to gather, explore and enjoy the school-holiday period together.

Adding to the food fair experience, Uncle Lee Confectionery Haus, Cinnabon and Hang Heung will also be setting up booths at Eastpoint Mall, offering shoppers more tasty finds to enjoy throughout the activation.

Shoppers can also enjoy exclusive rewards during the food fair. Spend $50 in a single transaction at participating FRx stores to receive a $10 food fair voucher, limited to the first 200 redemptions.

In addition, shoppers who spend $150, or $200 on supermarket transactions, in three same-mall, same-day transactions can redeem an exclusive drink tumbler worth $19.90, limited to the first 400 redemptions.

FRx50+members can stretch their rewards even further with the FRx50+ promotion. Shoppers who spend $120 in three same-day, same-mall transactions can redeem a $5 FRx Gift Card, limited to the first 700 redemptions.

From 31 August to 13 September 2026, shoppers can also enjoy a Buffet of FRx eDeals for just 100 FRx Points. Available from participating F&B tenants, the eDeals include a variety of value offers, ranging from 1-for-1 main courses to $5 and $10 eVouchers. The promotion gives shoppers more opportunities to discover new dining options and enjoy greater value with every visit.

With its mix of food discovery and rewarding shopper experiences, A Taste of Asia offers families, shoppers and food lovers a vibrant way to spend time together in the heart of the Simei neighbourhood.