Día de los Muertos River Parade Celebration at Hotel Contessa
About this Event
🌺 Día de los Muertos River Parade at Hotel Contessa
Experience the Día de los Muertos River Parade in San Antonio from reserved seating directly along the River Walk at Hotel Contessa.
Watch illuminated floats, colorful calaveras, live performers, and vibrant displays travel down the San Antonio River while enjoying a festive pre-parade celebration, complimentary churros and horchata, live entertainment, family activities, and more.
Want to elevate your evening? Upgrade to our 21+ VIP Party for a private celebration featuring a VIP buffet, cocktail, entertainment, activities, and complimentary valet parking.
*Last year's Hotel Contessa parade seating reached more than 90% capacity. Premium seating and VIP admission are limited, so early reservations are highly recommended.
🎟️ Choose Your Parade Experience
🟡 2nd/3rd Row General Admission | $55
Enjoy reserved seating along Hotel Contessa's River Walk level, just behind the front row.
Includes:
- Reserved 2nd/3rd row parade seat
- Access to the pre-parade celebration
- Live entertainment
- Complimentary churro + horchata tasting
- Face painting + family-friendly activities
- Local artisan vendors
- Indoor hotel access, restrooms and bar service
Best Value: A great way to experience the Día de los Muertos River Parade from the heart of the San Antonio River Walk.
🟡 2nd/3rd Row VIP Admission | $115
21+ | Limited Availability
Enjoy your reserved 2nd/3rd row parade seat plus access to our private VIP Party.
Includes everything in General Admission, plus:
- VIP Party admission
- Loaded Nachos Display
- Elote Cups
- Paletas
- One complimentary cocktail
- Private cash bar
- VIP entertainment + activity
- Complimentary valet parking
🔴 Front Row General Admission | $75
Get closer to the celebration with a reserved front row seat directly along the San Antonio River.
Includes:
- Reserved front row parade seat
- Access to the pre-parade celebration
- Live entertainment
- Complimentary churro + horchata tasting
- Face painting + family-friendly activities
- Local artisan vendors
- Indoor hotel access, restrooms and bar service
Best Parade View: Perfect for guests who want to be as close to the floats and festivities as possible.
🔴 Front Row VIP Admission | $135
21+ | Limited Availability
Combine our sought-after front row parade seating with the full VIP Party experience.
Includes everything in General Admission, plus:
- VIP Party admission
- Loaded Nachos Display
- Elote Cups
- Paletas
- One complimentary cocktail
- Private cash bar
- VIP entertainment + activity
- Complimentary valet parking
The Complete Experience: Front row parade viewing + our private VIP celebration.
🟣 Marriage Island Premium Seating | $120
Extremely Limited Availability
Experience the parade from one of the San Antonio River Walk's most distinctive locations: historic Marriage Island.
Includes:
- Premium Marriage Island parade seating
- Unobstructed River Walk views
- Complimentary valet parking
- One complimentary alcoholic beverage for guests 21+
- Access to the pre-parade celebration
- Complimentary churro + horchata tasting
With only a limited number of seats available, Marriage Island is one of our most exclusive parade-viewing experiences.
🟣 Marriage Island + VIP Admission | $155
21+ | Extremely Limited Availability
Pair our premium Marriage Island parade seating with access to the private VIP Party for our most elevated Día de los Muertos experience.
Includes:
- Premium Marriage Island parade seating
- VIP Party admission
- Loaded Nachos Display
- Elote Cups
- Paletas
- One complimentary cocktail
- Private cash bar
- VIP entertainment + activity
- Complimentary valet parking
- Access to all general pre-parade festivities
🎉 Pre-Parade Celebration
Included with ALL Parade Tickets
Come early and immerse yourself in the sights, sounds, and flavors of Día de los Muertos before the parade arrives.
Enjoy:
- Live mariachi + festive entertainment
- Complimentary face painting
- Family-friendly Contessa Crafting Station
- Local artisan vendors + shopping
- Complimentary churro + horchata tasting
- Día de los Muertos cocktails + additional food available for purchase
- Indoor lounge access, restrooms + bar service
- In-and-out privileges at Hotel Contessa
Complimentary tastings are available while supplies last.
🥂 VIP Party
21+ | Limited Availability
Make a night of it with our private VIP Party before the Día de los Muertos River Parade.
Enjoy:
- Loaded Nachos Display
- Elote Cups
- Paletas
- One complimentary cocktail
- Private cash bar
- VIP entertainment + activity
- Complimentary valet parking
Your VIP ticket also includes your reserved parade seat in the section selected at purchase and access to all general pre-parade festivities.
VIP capacity is limited and may sell out before general parade seating.
🍽️ Ambler River Parade Dining Experience
Looking for a more intimate culinary experience? Ambler Texas Kitchen + Cocktails will offer a separate Día de los Muertos River Parade Dining Experience with a curated menu and reserved parade seating.
Availability is limited and reservations are sold separately from the parade tickets listed above.
Reserve the Ambler Dining Experience →
*Navigate to "Experiences" section on Opentable or email [email protected] to RSVP.
Please have your mobile or printed Eventbrite ticket ready at check-in.
Parade arrival times are estimates provided by the city and are subject to change.
Agenda
🕑: 05:00 PM - 07:30 PM
Día de los Muertos River Parade Agenda
🕑: 04:30 PM
VIP Check-In Opens
Info: VIP guests can check in at the Hotel Contessa lobby, receive their event credentials, and make their way to the private VIP experience.
🕑: 05:30 PM
Pre-Parade Celebration Begins
Info: Kick off the evening with live entertainment, local artisan vendors, face painting, family-friendly activities, and a complimentary churro + horchata tasting while supplies last.
🕑: 05:00 PM
General Check-In Opens
Info: General admission guests can check in at the Hotel Contessa lobby and receive their event credentials.
🕑: 05:00 PM
VIP Party Begins
Info: VIP guests 21+ can enjoy the private VIP experience featuring a Loaded Nachos Display, Elote Cups, Paletas, one complimentary cocktail, a private cash bar, entertainment, and activities.
🕑: 05:30 PM
Pre-Parade Celebration Begins
Info: Enjoy live entertainment, local artisan vendors, face painting, family-friendly activities, and a complimentary churro and horchata tasting while supplies last.
🕑: 07:30 PM
Pre-Parade Festivities Conclude
Info: Grab a cocktail, find your reserved seat, and get ready for the Día de los Muertos River Parade.
🕑: 07:30 AM
Parade Viewing
Info: Experience the Día de los Muertos River Parade from your reserved seat along the San Antonio River Walk. Parade arrival time at Hotel Contessa is estimated and subject to change.
🕑: 08:30 PM
Following the Parade | Continue the Celebration
Info: Keep the evening going at Ambler Texas Kitchen + Cocktails with drinks and late-night River Walk ambiance.
Where is it happening?
Event Location & Nearby Stays:
USD 60.43 to USD 167.03
