Driven to Win 志在必贏 : Corporate-Social Partnership to Co-create Shared Value
About this Event
「年輕人不只想娛樂，而是想被連結。」
今年初夏，一群Z世代的青年，與香港一間飲料品牌的員工，以「龍舟素人」的身份加入了一個運動社群，接受兩個多月的熱血訓練項目！這支跨世代龍舟隊由香港太古可口可樂聯乘香港青年協會組成，隊員包括等待DSE放榜的應屆考生、大專學生，以及香港太古可口可樂來自不同部門的同事。這個運動社群如何以品牌元素連結年輕人？與一般龍舟訓練有什麼不同？如何串連社會企業參與？又為各持分者創造了什麼共贏價值？9月24日，四位策劃這個社群的跨界別靈魂人物將參加 ISV Lab 社群聚會，為大家娓娓道來。
ISV Lab 致力推動青年賦能及社會創新，非常榮幸能邀請到商業機構、非政府機構與社會企業代表分享，包括香港太古可口可樂可持續發展傳訊及社區參與經理蘇子健先生、香港青年協會青年空間督導主任謝少莉女士、社會企業我們（第一）製作項目經理陳雪兒女士及海泓龍舟創辦人劉偉權先生到場，分享創造社會效益的經驗與心得。對談由一件美事創辦人何卓蕙女士主持，歡迎台下現場發問。中秋節前夕，誠邀大家參與聚會，一起探索社創前路，與香港青年齊心落槳、共創雙贏。
Find out what our youth really wants - not just entertainment, but genuine connection.
Earlier this summer, a group of Gen Z dragon boat rookies, together with employees from a beverage brand in Hong Kong, joined a dragon boat sports community and underwent a special two-month intensive training program! This cross-generational dragon boat team was formed through a collaboration between Swire Coca-Cola HK and the Hong Kong Federation of Youth Groups, with members including DSE candidates awaiting their results, university students, and volunteers from the brand. How does this newly formed sports community connect young people? How does it differ from other dragon boat training? And what shared value does it create for all stakeholders? On Sep 24, four cross-sector key representatives of the project will join the ISV Lab Mid-Autumn gathering to share their stories.
ISV Lab is committed to advancing youth empowerment and social innovation. We are honoured to bring together cross-sector representatives who participated in and shaped this initiative: Mr. Daniel So (Manager, Sustainability Communications & Community Engagement at Swire Coca-cola HK), Ms. Lily Tse (Supervisor, Youth S.P.O.T.s, Community Team Sports Development at HKFYG), Ms. Erica Chan (Project Manager at D.E.C.T Production) and Mr. Victor Lau (Founder of Hywind Watersport) to share their frontline experiences and insights on creating social impact.
The panel and live Q&A will be moderated by Ms. Maisy Ho of One Beautiful Thing. Join us on Sep 24 as we explore the way forward together — paddling in sync and creating a win-win future with Hong Kong's youth.
協辦機構：社創校園 (SEnSE)
飲品贊助：香港太古可口可樂
氈酒贊助：無名氏
活動攝影贊助：我們（第一）製作
本活動將提供酒精飲品，參加者必須年滿18歲方可飲用。現場亦將提供輕食及非酒精飲品。
Supporting Organisation: Social Entrepreneurship School Education (SEnSE)
Beverage Sponsor: Swire Coca-Cola HK
Gin Sponsor: N.I.P.
Event Photography Sponsor: D.E.C.T Production
Please note that alcohol will be served at this event. Attendees must be 18 years of age or above to consume alcoholic beverages. Light refreshments and non-alcoholic beverages will also be provided.
About the speakers
Daniel So 蘇子健
Manager, Sustainability Communications & Community Engagement
Swire Coca-Cola HK
香港太古可口可樂 可持續發展傳訊及社區參與經理
Daniel So is an accomplished professional with over 10 years of experience in community engagement and event management. He currently serves as Sustainability Communications & Community Engagement Manager at Swire Coca-Cola HK. In this role, he builds high-impact strategic partnerships with public organisations, district councils, NGOs, and social enterprises to optimise social impacts across diverse communities. He also leads PR campaigns and community projects that advance the brand’s sustainability messaging, while cultivating a strong culture of corporate volunteerism.
Prior to joining Swire Coca-Cola HK, Daniel worked at a charitable foundation, where he devised strategic directions for community investment, grant-making and impact measurement. He also has extensive exposure to the event industry, with solid experience in developing sustainable solutions for mega events to minimise environmental impact.
蘇子健 (Daniel) 於社區關係及活動策劃領域擁有超過10年經驗。他現任香港太古可口可樂可持續發展傳訊及社區參與經理。在此職位上，他負責與公營機構、區議會、非政府組織及社會企業建立策略夥伴關係，共建多元社會效益。他同時主導多個公關活動及社區協作項目，推動品牌的可持續發展理念，並積極培養企業義工文化。
此外，Daniel 曾於一間慈善基金會工作，負責推動社區投資、慈善撥款及社會效益評估項目。他亦曾任職於活動管理行業，協助大型盛事推動可持續發展方案，以減低對環境的影響。
Lily Tse Siu-lee 謝少莉
Supervisor, Youth S.P.O.T.s, Community Team Sports Development
The Hong Kong Federation of Youth Groups (HKFYG)
香港青年協會 青年空間、社區體育發展督導主任
Lily Tse is a Registered Social Worker who believes sport can change the direction of a young person’s life.
She began her career in journalism and communications, where she learned to find stories and tell them well. When she moved into the social service sector, that instinct stayed with her — only the protagonists changed. They became the secondary student called “captain” for the first time on a court, and the school leaver waiting for results with no idea what comes next. Over 14 years, Lily has worked across youth centres, community sports and service innovation, and now serves as Supervisor, Youth S.P.O.T.s and Community Team Sports Development at The Hong Kong Federation of Youth Groups (HKFYG).
Her work looks like running programmes, but is really about designing opportunities: creating space for young people of every background to step onto the field, and using sport as a way for them to build teams, test themselves and learn to handle setbacks. She starts project design with the question that what will these young people take away rather than how many will attend, which is why evaluation and cross-sector partnership matter so much to her.
謝少莉（Lily）是註冊社工，也是一個相信「運動帶來改變」的人。
入行前，她曾在新聞及傳播行業工作，習慣了找故事、講故事。轉入社會服務界後，這份習慣沒有改變，只是主角換成了青年人，換成那些在球場上第一次被人叫「隊長」的中學生、那些考完試不知道自己還可以做什麼的畢業生。14年來，她在青年空間、社區體育及不同創新項目之間走動，現任香港青年協會青年空間、社區體育發展督導主任。
她的工作看似是策劃活動，實際上是設計「機會」：讓不同背景的青年都能走進運動場，讓運動成為他們認識自己、建立團隊、面對挫敗的入口。她希望項目設計的起點放在「這班年輕人最後帶走了什麼」，而不是「參加了多少人次」，重視成效評估與跨界合作——與資助機構、企業、學校及地區單位一起，把資源變成真正落地的改變。
今年，她與團隊聯同香港太古可口可樂推出「『志在必贏』青年龍舟會」，以龍舟隊的節奏與團隊文化，陪伴等候中學文憑試放榜的青年人，一起渡過那段最不確定的日子。
Erica Chan 陳雪兒
Project Manager, D.E.C.T Production
我們（第一）製作 項目經理
Erica worked for D.E.C.T Production for 7 years, handling over 100 video projects among Corporates, NGO and Social Enterprises. She mainly focuses on account service and pre-production including creative, project management and shooting co-ordination. During her social entrepreneurs’ journey, she actively engages in Youth development. She used to handle HK$1M funding from Social Innovation and Entrepreneurship Development Fund (SIE Fund) to start Summer Production, through providing shooting courses and training to Secondary and Primary school students, empower different skillsets and delivering the message to them that “Future is not only one way, try to explore more and understand more about yourself”.
擁有7年媒體行業經驗，擅長內容策劃、拍攝統籌、專案管理等溝通管理經驗。為超過100個客戶完成本地及海報活動攝影、品牌宣傳影片項目，提供統籌及專案服務。主要客戶包括生產力局、太古可口可樂、保誠保險等。
亦深耕於青年及社創工作，在2020年曾獲社創基金撥款一百萬元資助營運Summer Production，通過青年創業向社會及年輕人傳遞未來是由自己開創的訊息。與多個商業品牌、中小學進行影片拍攝及教學工作坊。
Victor Lau 劉偉權
Founder, Hywind Watersport
海泓龍舟 創辦人
A former member of the Hong Kong Dragon Boat Team, he won one silver and two bronze medals in the youth division across two World Dragon Boat Championships. After retiring from competitive racing, he co-founded Hywind Watersport Limited with his university dragon boat teammates, with the mission of promoting the sport of dragon boating. During the pandemic, They pioneered parent-child dragon boat classes, which were very well received. To date, these programmes have served more than 60,000 participant-visits.
He is also actively involved in community service. In 2023, he received funding from the SIE Fund to launch the “Dragon Windbreaker” programme. The initiative provided dragon boat experiences to more than 120 marginalised young people and trained 36 of them to become parent-child dragon boat coaches. These newly trained coaches then joined the parent-child dragon boat classes, creating meaningful social value through sport.
前香港龍舟代表隊成員，曾於兩屆世界龍舟錦標賽青年組奪得1銀2銅。退役後，他與大學龍舟隊隊友共同創辦海泓龍舟用品有限公司，致力推廣龍舟運動。疫情期間，他首創親子龍舟班，深受歡迎，至今已為超過60,000人次提供親子龍舟服務。
此外，他亦積極投入社會服務。2023年，他獲社創基金資助推動「破風成龍」計劃，為超過120名邊緣青年提供龍舟體驗，並培訓其中36人成為親子龍舟教練，投入親子龍舟班服務，藉此創造社會價值。
Where is it happening?
Event Location & Nearby Stays:
HKD 100.00 to HKD 125.00
