Driven to Win - Motorsport’s playbook for business leaders

At Driven to Win, you’ll step behind the scenes of professional motorsport to uncover how split-second decisions, data-driven insights, and the relentless pursuit of marginal gains can transform your organisation’s performance.

Our guest speaker isn’t just an Entrepreneur and Chief Technology Officer. He’s a racing driver who went from a podium in his very first race weekend to competing in the British GT Championship. His journey is proof that with the right strategy and data, extraordinary results are within reach.

Join us for an evening of insights, behind-the-wheel stories, and actionable strategies. Whether you’re a seasoned business leader or an aspiring changemaker, this is your chance to gain real-world lessons from the fast lane to accelerate your business performance.

Leeds Business School guest lectures have been a key feature of the regional business calendar for over 20 years.

Industry experts, leading business figures and entrepreneurs are invited to speak across a range of subjects including business and management, leadership, marketing, PR, economics, finance, accounting, and human resource management.

Open to business, professionals, students, alumni and Leeds Beckett University colleagues.

Michael Orant

Michael Orant is the Chief Technology Officer, Entrepreneur & Aston Martin Racing Driver.

Whether crafting data-driven strategies for ambitious businesses or standing on the top step of the podium, Michael thrives on pushing limits.

As the founder of Intuitiq, he helps businesses harness the power of data to unlock growth. With over 15 years’ experience in technology and leadership and a seasoned Chief Technology Officer, he has led digital transformations across multiple industries, proving that the same principles that win races can create extraordinary success in business.

It was his passion for data that sparked the racing journey. What started as a one-off data collection exercise turned into a whirlwind racing career with McLaren and Aston Martin, clinching multiple wins, and finishing P2 in his first Championship season. Today, he competes in the prestigious British GT Championship, bringing the same principles of focus, teamwork, and relentless improvement to both the racetrack and the boardroom.

Blending raw, real-world motorsport experience with the strategic mindset of a business leader, Michael inspires audiences to find their own marginal gains and turn ambition into action.

Host or Publisher Leeds Business School