DIY: Design SMART Goals for Your Arts Organization's Strategic Plan

The key ingredients to strategic plan recipe writing are setting Objectives reached through SMART Goals supported by Strategies, activated with Tactics, implemented with Accountability within a Timeline, supported by Required Resources, and evaluated with Success Indicators. Working through each of these components can be streamlined through frameworks and tools. But the secret sauce is active listening! Gain insights from Dr. Amy Kweskin of Artsightful, an expert arts management consultant, author and educator.

Amy creates a safe and supportive learning environment in which she shares tools, frameworks and resources to help you gain insights into strategic planning. Plus, the group setting offers you the benefit of working and learning alongside peers. Amy creates a safe, confidential and supportive environment where you can thrive.

This workshop is part of Artsightful’s DIY Strategic Planning series where you learn to Do it Yourself without having to pay a consultant. Pick the workshops that work for you.

Online Session:

This is a single meeting, 3-hour online session with three meeting date and time options:

Wednesday, April 2, 2025 from 2-5pm PT (5-7pm ET)

OR

Tuesday, April 22, 2025 from 2-5pm PT (5-7pm ET)

OR

Thursday, May 1, 2025 10am-1pm PT (1-3pm ET)

• Meets via Zoom.

• Content is presented in an interactive format.

• Two 10-minute breaks included in the session.

• Session will be recorded and accessible only to participants.

• For confidentiality, breakout sessions will not be recorded.

Content Covers:

• Discovering the purpose and impact of an actionable strategic plan
• Developing active listening skills
• Setting Objectives to guide the plan
• Articulating SMART Goals
• Identifying Strategies and how they differentiate from Tactics
• Setting realistic Timelines
• Evaluating plan progression through Key Performance Indicators

Recommended Participants:

Staff (paid or volunteer) and Board members of non-profit arts organizations that are considering strategic planning, are already in the planning process or are activating and evaluating an existing strategic plan.

Arts entrepreneurs who are starting an arts venture or working collaboratively to bring clarity to their existing arts business.

Do you work best in collaboration? Bring a colleague for half price and work as thinking partners in this highly reflective process.

Fee Notes:

Artsightful pays your Eventbrite fees.

Optional direct coaching with Amy will also be available for an additional fee.

Host or Publisher Amy Kweskin of Artsightful