Discover Iconic Milwaukee Tour

The Discover Iconic Milwaukee City Tour is a 1.5–2 hour guided experience open to all ages, with a minimum of 2 guests in season and 4 off season, designed for both out-of-towners and locals looking to explore the city's best-known and lesser-known gems. Tours are conducted aboard eco-friendly electric cruisers (seating 5 per vehicle-we have 5 cruisers) or buses for larger groups, and are personalized to each group's interests, with planned and spontaneous stops covering highlights like the Brewery District, the Historic Third Ward, Harley-Davidson HQ, the lakefront, iconic architecture, famous museums and hotels, and public sculptures, plus a few hidden local secrets that often surprise even longtime Milwaukee residents. Groups larger than five may be split between cars during transit, though all vehicles travel together throughout the tour; those who prefer to stay together can opt for a Custom Tour instead. A budget-friendly Bus Tour option is also available Monday–Thursday at 10 a.m., costing $40 per adult and $35 per child (under 4 ride free), with a minimum of 8 guests required. All tours meet at 215 W. Bruce St., Milwaukee (Station 1846). Custom pickup is available for an additional fee, and guests are encouraged to arrive 10-15 minutes early!