Dine About Mid-Island 2025 Festival For Foodies - F&B Registration

New

• The festival will include townships from Ladysmith up through Qualicum beach
• Dine About is the campaign's new name and will reflect the change to be inclusive of the mid-island
• Dates are Jan 23 through Feb 9, 2025
• Nanaimo Mitsubishi will be a sponsor radio promotions
• Wolf/Wave/Lounge Radio station will be hyping the event
• Nanaimo Noms is offering to collaborate with participants create social media photo and video content to support your promotions
• The Nanaimo Hospital Foundation and Nanaimo Foodshare are charity partners

Review of Previous Years

• Participating establishments reported significant increases to their bottom line during the festival, but you know better than anyone how the festival influenced traffic for your business
• Brand awareness through social media was bolstered
• Over 8000 menus were downloaded from the website
• Social media produced over 250, 000 Impressions, reaching over 35,000 people
• 80 produced thirty-second contest occasions on The Wolf and The Wave radio stations
• 20 contest occasions on The Wolf and The Wave radio stations, plus teasers and live liners

The Buy In

First Year Participants:

1) There is no fee for First Year Participants but two $25 gift cards are rquired for radio giveaways.

2) Two $25 gift cards for radio giveaways. Yes, you can hype your business more with more gift cards! Gift cards need to be delivered to Wolf/Wave radio station at 4550 Wellington Rd, Nanaimo, BC V9T 2H3 by December 15th.

Second Year Participants:

1) an honorarium of $50 for second year participants to offset the cost of website hosting, email, trademarking the new name, and other incidentals

Please pay through Eventbright or by e-transfer to [email protected]

2) Two $25 gift cards for radio giveaways. Yes, you can hype your business more with more gift cards! Gift cards need to be delivered to Wolf/Wave radio station at 4550 Wellington Rd, Nanaimo, BC V9T 2H3 by December 15th.

Please let me know if you have any questions or suggestions.

Kind regards,

Sarah

[email protected]

Host or Publisher Sarah Wallbank