Digital That Delivers: Tools, Tactics and 7 C's of Communications

Elevate your digital communications in this hands-on workshop built for results. Master the 7 C’s—Customer, Content, Context, Community, Convenience, Cohesion, and Conversion—and learn to apply the RPIE method (Research, Planning, Implementation, Evaluation) with precision.Through guided practice and real-world examples, you’ll gain actionable strategies across email marketing, digital advertising, design, social media, and public relations. You won’t just learn—you’ll build. Leave with refined tactics, a clear plan, and ideas you can put into action immediately.

Schedule:

8:45 a.m. - 9:00 a.m. - Light Refreshments

9:00 a.m. - 12:00 p.m. - Workshop

Facilitators:

Alyssa Barnsley, Senior Associate of Brand Strategy

Alyssa Holcomb, Brand Engagement Associate

Questions:

Please direct any questions to Ann Karwoski at [email protected]

Parking Information:

Please park in the State Street parking garage directly across the street from the Sarasota Philanthropy Center.

There is two-hour street parking available along State Street, please be sure to carefully review all posted signage along the road.