Digital Marketing Basics: 1-Day Course in Ottawa – Oct 1

This 1-day program is delivered in English and offers flexible delivery in classroom. Participants who successfully complete the training will earn a Course Completion Certificate and receive 8 professional development credits.

Snacks, beverages, and lunch will be provided during the session.

Course Overview:

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience. Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.

Learning Objectives:

After completing this course, Individuals will be able to demonstrate their understanding of:

• SWOT Analysis in Marketing
• Marketing Research
• Real Time Marketing
• Brand Management
• Social Media (I)
• SEO Basics
• Social Media (II)
• Website Characteristics
• Capturing Leads
• Campaign Characteristics

Prerequisites:

None

Course Materials:

Attendees will receive a course manual with presentation slides and reference materials.

Target Audience:

Anybody who is interested in learning Internet Marketing Fundamentals Skills

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Info: Learn to assess marketing Strengths, Weaknesses, Opportunities, and Threats with a case study and quick review.

Info: Explore key marketing research steps like consuming media, pricing, product improvement, and identifying your target audience, with a case study.

Info: Discover the power of real-time marketing through dynamic content, audience engagement, and timely messaging—reinforced with a case study.

Info: earn how to build a strong brand by ensuring every interaction counts, maintaining consistency, showcasing uniqueness, and active brand management.

Info: This module focuses on using social media to build a community, add a personal touch, empower brand champions, and make sharing effortless.

Info: Learn SEO basics by focusing on original content, smart keyword use, clear value propositions, and effective linking—supported by a case study and review questions.

Info: Explore advanced social media strategies by creating valuable content, blogging, hosting webinars, and continuously monitoring engagement.

Info: Understand key website features like SEO optimization, effective landing pages, analytics, and mobile-friendly design—reinforced with a case study.

Info: Learn how to generate and manage leads by offering value, focusing on quality over quantity, and retaining repeat customers through smart tactics.

Info: Master campaign creation by tailoring messages to your audience, using powerful language, applying the 4 W’s, and continuously refining your strategy.

Info: Wrap up the course by reflecting on key lessons, reviewing insights, and finalizing your action plan with guidance from expert advice.

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