DFW REA Presents: Retailtainment

The future of brick-and-mortar isn’t just about products on shelves—it’s about creating experiences that excite, entertain, and engage customers long after the purchase. From interactive store design and live events to in-store technology and immersive brand storytelling, “retailtainment” is redefining what it means to shop.

Sponsored by Cavender’s, this session explores how retailers are turning their stores into destinations. Learn how leading brands are blending entertainment, community, and commerce to keep customers coming back and spending more. Whether you run a national chain or a single flagship, this program will highlight strategies to transform your physical space into an unforgettable brand experience.

Key Takeaways

By attending this event, you will learn:

• The Power of Experience – Why entertainment and engagement drive loyalty in a digital-first world.
• Retailtainment in Action – Case studies of brands blending shopping with music, art, food, and interactivity.
• Technology’s Role – How AR, VR, and experiential tech are reshaping store design and customer flow.
• Designing for Community – Ways to make your store a gathering place, not just a transaction hub.
• ROI of Fun – How to measure and maximize the impact of experiential retail on sales and retention.

Location:

SMU Collins Center (Auditorium) 3150 Binkley Ave., Dallas, TX 75205

Parking across the street at the Binkley Garage, free to attendees

Map included at the bottom of this page.

Parking access granted after registration.

Cost:

DFWREA Members - INCLUDED with Membership. Pre-registration Required.

Become a member to save over 35% on the entire year's worth of events!

Non-Members $65

Students FREE (registration required, present student ID at check-in)

THANK YOU TO OUR SPONSORS!

Cavendars

Reap Commerce

2026 Events Calendar:

Wednesday, September 17, 2025

“The AI Mandate: How Retail Leaders Are Turning Data Into Dominance"

Wednesday, October 15, 2025

“The Modern Checkout Funnel: How Social Commerce Is Disrupting Retail Forever.”

Wednesday, November 19, 2025

“Retailtainment: Why Your Store Needs to Feel More Like Fun and Less Like a Store”

Wednesday, January 28, 2026

“Is Loyalty Dead? The Brutal Truth About Customer Retention in 2025”

Wednesday, February 18, 2026

“The Innovation Playbook: What Separates Products That Fly Off Shelves from Those That Flop”

Wednesday, April 15, 2026

"From Aisles to Alarms: The Battle Against Retail Crime"

Info: Complimentary cocktails and hors d'oeuvres included with ticket price.

Host or Publisher Dallas/Fort Worth Retail Executives Association