Developing a powerful proposition

When you are asked to talk about your business are you ever lost for words? Or perhaps you have too many words? Maybe you struggle to get your point across, your USP?

Topic: Developing a powerful propostion

Date: Tuesday 20th January 2026

Time: 9:30am - 12:00pm

Delivery Method: In-Person

Venue: Warwick Innovation Centre, Warwick Technology Park, Gallows Hill, Warwick, CV34 6UW

This session from Rob Harrison, Consultancy Partner at Glued, will provide you with a formula for how to be more fluid, concise and incisive about what you say about your business.

Whether that be in conversation or in the more pressured circumstances of an ‘elevator pitch’.

Rob will draw on Simon Sinek’s “Getting to the Why’ to help drill down into your valuable difference, and how that can make the way you speak about ‘what’, ‘how’ and ‘why’ you do what you in a much more powerful way."

• Introductions
• The context for propositions
• Example propositions
• Model propositions
• A methodology for identifying and articulating a proposition
• Work in the room on building a powerful proposition
• Homework
• The versatility of ""What, How, Why'
• Questions
• Conclusions

These workshops are delivered as part of the Business Ready programme to support tech-based and knowledge intensive businesses, with high growth potential based in Warwickshire.

Business Ready forms part of the Business Growth Warwickshire programme. It is delivered by University of Warwick Science Park on behalf of Warwickshire County Council.

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Host or Publisher Business Ready