Detroit: Sugar, Sweat & Success ...a Fireside Chat with Lincoln Alexander

Step into the heat of ambition and artistry with Lincoln Alexander, the award-winning and celebrity pastry chef behind Flour House Cakes, as he takes center stage in this electrifying fireside chat. “Sugar, Sweat & Success” is more than a conversation, it’s a deep dive into the grit, grind, and glory of building a culinary empire from scratch.

From humble beginnings to headline-worthy creations, Lincoln will peel back the layers of his journey, sharing the raw truths of entrepreneurship, the personal sacrifices, the sweet victories, and the mentors who shaped his path. This is a rare opportunity to hear directly from a visionary who turned flour and fire into a movement, and who continues to inspire the next generation of creators and changemakers.

Whether you're a dreamer, a doer, or somewhere in between, this event will ignite your passion, challenge your perspective, and leave you hungry for more. It will empower you as an entrepreneur to envision and pursue your own success story, boldly, unapologetically, and with purpose.

What You Will Learn

1. Discover the Real Journey Behind the Brand: Gain insight into Lincoln Alexander’s personal and professional evolution—from early challenges to breakthrough moments.

2. Understand the Entrepreneurial Mindset: Learn what it takes to build and sustain a successful business in the culinary world, including resilience, innovation, and leadership.

3. Explore the Power of Mentorship: Hear Lincoln’s perspective on mentorship—how it shaped his path and how he pays it forward to others.

4. Identify Key Lessons in Overcoming Obstacles: Uncover strategies for navigating setbacks, staying motivated, and turning adversity into opportunity.

5. Get Inspired to Create Your Own Success Story: Leave with actionable insights and renewed confidence to pursue your own creative or entrepreneurial journey with boldness and clarity.

REGISTRATION:

• NSBWEP MEMBERS – $60.00
• NON-MEMBERS - $80.00
• $10 Late Fee after 5pm, October 3rd
• All ticket sales are non-refundable and non-transferable to another event.

About Our Speaker:

Lincoln Alexander developed an appetite for cake artistry from a young age. His mother was an avid baker and operated a small cake baking and decorating business out of their family home. As a child, Lincoln would sit on the kitchen floor and admire his mother’s baking as she would mix up delicious tasting confections all from memory. Often, she would invite him to tinker in many of her cake decorating projects. Unbeknown to him, this childhood admiration would influence his creativity in the culinary arts as a young adult.

​At age fifteen, Alexander was designing and decorating cakes for local community members, including government officials. By the time he graduated college, he had delivered over fifty custom cakes in five states and three countries.

Over the next two decades, he would graduate with four more degrees including two master's degrees and a doctorate in public health.

He established a career as a public health scientist and professor and began to raise a family. Meanwhile his passion for cake artistry never diminished. Throughout the years, he continued to design and outfit custom cakes for weddings and major corporate events.

Lincoln Alexander's award-winning couture cakes have been seen on television, like the Tamron Hall and Sherri Shows, and featured in publications worldwide such as ELLE, PEOPLE, ESSENCE, EBONY, The Knot Magazine, Over the Moon, MunaLuchi Bride, Black Bride Magazine, Whimsical Wonderful Weddings, The B Collective, HelloBeautiful, Grand Rapids Magazine, Hour Detroit Magazine, BGW Elevate and more!

Some of his star-studded clientele include Daytime Emmy Award-winning talk show hosts, Tamron Hall and Sherri Shepherd, Canadian Music Hall of Fame inductee, Deborah Cox, Emmy Award-winning actress, Niecy Nash Betts, Emmy-nominated actress, Yvette Nicole Brown, Emmy-nominated narrator and actor, Anthony Mendez, Grammy Award-winning artists, CeeLo Green, Elbernita "Twinkie" Clark, Yolanda Adams, Kierra Sheard-Kelly, and Dion Warwick, Entrepreneur, Karli Harvey Raymond, Farrah Merhi of Inspire Me! Home Decor, Yumna Jawad of Feel Good Foodie, Lance Devereux, Courtney Ajinca, and Tori Williams, c0-stars on VH1's hit reality show, My Celebrity Dream Wedding, Mike Hilton, Cornerback for the Cincinnati Bengals, Kemba Walker, NBA All-Star and coach, Kyla Ford, fitness influencer, entrepreneur, and daughter of Doug Ford, Premier of Ontario, Canada, The Whitney E. Houston Legacy Foundation, Chrysler, and more!

​Lincoln's creations are not only jaw dropping, but they are also delicious tasting, too! The Knot Wedding Magazine recognized him as a 2024 Ones to Watch honoree, Wedding Day Magazine named Flour House Cakes & Co. one of the 'Top Bakeries in the Midwest' and the historic baking and decorating GIANT, Wilton Cakes, featured Alexander and his phenomenal creations.

​He is a season one winner on Disney's food art competition show, FOODTASTIC, hosted by Keke Palmer. His team's life-size creation was featured on The Tonight Show Starring Jimmy Fallon! He is also a two-time winner on Cake Toppers, hosted by Buddy Valastro on HULU, and master competitor on the Food Networks' new cake art competition show, Super Mega Cakes with Duff Goldman.

Host or Publisher The National Society of Black Wedding & Event Professionals