Design Thinking to (Re)Invent Your Venture

Design Thinking to (Re)Invent Your Venture is a four-part seminar that equips you with the tools and mindset to make confident, user-centered decisions for your business or project. By applying design thinking, you can create solutions that truly meet the needs of your users, whether they are paying customers, nonprofit clients, or even yourself. This series is designed to cut through ambiguity, helping you to build what your users actually want rather than what you assume they want.

Learning Objectives

• Understand the principles of design thinking and how they can be applied to your venture.
• Develop skills in customer interviews, collaborative research synthesis, rapid prototyping, and user testing.
• Practice these techniques in a supportive, low-stakes environment before applying them to your own business or project.

Key Takeaways

• A comprehensive understanding of design thinking and its application in creating user-centered solutions.
• Hands-on experience with the entire design thinking process, from research to prototyping and testing.
• A powerful toolkit that will set you apart from your competition, giving you a greater measure of certainty in your decisions.

Meet Your Instructor:
Vance MacEwen, MA, MBA is an Entrepreneur in Residence at the MIC and co-founder CEO of Greatest Possible Good, a design thinking firm for social good. Vance is passionate about low-stress entrepreneurship and delivers interactive workshops that guide participants through the complete design thinking process.

Host or Publisher Maryland Innovation Center