Design Seminar with FORMAWERX
About this Event
FORMAWERX DESIGN SEMINAR: Inside the Process
FORMAWERX is coming to Arizona—and bringing the full experience with them.
For one evening, FORMAWERX is making the trip from California to The Warehouse with its full suite of products, creating a rare opportunity to experience the brand in a way that typically isn't available outside of its own world.
More than seeing the products in person, this is an opportunity to understand the thinking behind them.
Doors open at 5:30PM
Seminar starts promptly at 7:00PM
The Warehouse welcomes Alexander Fis Menache, Director of Product, and Matt Zheng, Creative Relations Partner at FORMAWERX, for an intimate Design Seminar taking guests inside the origins, philosophy, design language, development process, and obsessive attention to detail behind the brand.
SEE THE FULL LINEUP. THEN GO BEYOND IT.
FORMAWERX will have its full product lineup on display, giving guests the opportunity to see, handle, compare, and experience the collection together in person—something rarely available in Arizona and one of the few opportunities to get this close to the breadth of the brand outside of California.
Alexander and Matt will share stories, details, and perspectives from behind the scenes, including aspects of FORMAWERX, its products, and its creative process that have not been publicly shared.
We'll explore where ideas originate, how concepts evolve, why certain materials and details are chosen, what makes—and doesn't make—it to production, and the philosophy behind creating objects designed to unlock your treasure.
This isn't a sales presentation or a traditional product launch. It's a chance to sit down with the people behind the brand and ask the questions you normally wouldn't have the opportunity to ask.
A specially curated automotive display will complement the conversation, connecting the objects FORMAWERX creates with the vehicles and cultures that inspire them.
ONE NIGHT. RARE ACCESS.
If you've followed FORMAWERX from afar, this is an opportunity to experience the brand differently: the complete collection in front of you, the people behind it in the room, and a conversation that goes considerably deeper than what's available publicly.
Attendance is intentionally limited to preserve the intimate nature of the seminar and provide guests meaningful access to the FORMAWERX team and products.
Light refreshments and appetizers will be provided.
The Warehouse members + guest receive complimentary admission.
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Who is FORMAWERX?
Designed for drivers looking for keypieces of the highest standards.
As a team of car designers, Formawerx uses its historied expertise in automotive design to distill the stories of the cars each keypiece is crafted for. Each keypiece is an artistic expression of the car; a timeless design that truly honors the treasure it unlocks.
Formawerx leverages the expert know-how of aerospace engineers and master watch craftsmen globally with one goal in mind: to adhere to the highest standards of machining & manufacturing, at a level never before seen in automotive keys. Just as the design respects the car, the engineering & craftsmanship does the same.
Agenda
🕑: 07:00 PM - 08:30 AM
Design Seminar Presentation
Where is it happening?
Event Location & Nearby Stays:
USD 65.87 to USD 108.55
