Delta Dental Dickens of a Christmas: Parade presented by ValleyStar Credit Union
Schedule
Fri Dec 12 2025 at 06:00 pm to 10:00 pm
UTC-05:00Location
1 Market Sq SE, Roanoke, VA 24011-1429, United States | Roanoke, VA
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✨ Embrace the joy of the season as the Roanoke Valley’s largest holiday celebration, Delta Dental Dickens of a Christmas, returns on the first three Friday nights in December (5th, 12th, & 19th). Don't miss our free Christmas festival in the heart of Downtown Roanoke. 🎅⭐ Night 2: December 12th, 6pm - 10pm: Featuring The City of Roanoke Christmas Parade presented by ValleyStar Credit Union 🥁
The parade begins on 📍 Jefferson Street at Elm Avenue, turns onto Campbell Avenue, goes past Market Square, and ends at Williamson Road. This year’s parade will start at 6:30pm.
📝 Parade applications can be downloaded here: downtownroanoke.org/events/signature-events/dickens-of-a-christmas
The parade is rain or shine! 🌦️
If you can't attend, you can watch the parade live on WZBJ24. 📺
Dickens Highlights:
🎄Holiday Vendors
🎄Live performances
🎄Atlantic Union Bank Kids Zone
🎄Delta Dental Santa's Workshop
🎄Chestnut Roasting
📸 Get a free photo with Santa courtesy of PARK Roanoke. As a professional photographer, Patrick Perkins has a special ability to connect with clients. Patrick is offering free photo sessions in Market Square.
❄️ We’re excited to bring back The Elf on the Shelf® Adventure sponsored by Gentry Locke again this year! You can come on a fun scavenger hunt and find the 16 Scout Elves hiding in downtown stores.
🎨 Vendor applications are available on our website.
🌐 Additional event details can be found at DickensRoanoke.com
🅿️ Parking
We recommend PARK Roanoke because they offer parking in lots and garages at rates lower than privately owned lots and garages.
Learn more about parking at parkroanoke.com
🙏 Thank you to our sponsors:
Delta Dental of Virginia, The City of Roanoke, Radford University Carilion, Gentry Locke Attorneys, ValleyStar Credit Union, Atlantic Union Bank, PARK Roanoke, WDBJ7 & WZBJ24, Q99, K92, Star Country, WFIR, The Vibe, The Rock Channel, & Sports Radio, The Roanoke Times, and Kroger.
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Where is it happening?
1 Market Sq SE, Roanoke, VA 24011-1429, United StatesEvent Location & Nearby Stays:
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