Delta Dental Dickens of a Christmas 2024

The Roanoke Valley’s largest holiday celebration, Delta Dental Dickens of a Christmas, returns on the first three Friday nights in December (Dec. 6th, 13th, & 20th)! 🎅

Night 1 - December 6, 6 pm - 10 pm

Featuring The City of Roanoke Christmas Tree Lighting

The Christmas Tree Lighting takes place on Salem Avenue in the Plaza behind the Market Building. The ceremony begins at 5:30 pm with the tree lighting at 6:20 pm and will include live stage performances.

You can watch the tree lighting live on WDBJ7, too.

Night 2 - December 13, 6 pm - 10 pm

Featuring The City of Roanoke Christmas Parade presented by Ridge View Bank

The parade begins on Jefferson Street at Elm Avenue, turns onto Campbell Avenue, goes past Market Square, and ends at Williamson Road. This year’s parade will start at 6:30 pm.

The parade is rain or shine!

You can watch the parade on WZBJ24 if you can't make it downtown! 📺

Night 3 - December 20, 6 pm - 10 pm

Featuring the Roanoke Valley SPCA Pet Costume Contest   

The beloved Roanoke Valley SPCA Pet Costume Contest returns, taking place on Salem Avenue at the Plaza behind the Market Building. Pet owners may start registering their pets at 5:30 pm the night of the event. The contest begins at 6:30 pm.

Dickens Highlights:

🎄Holiday Vendors

🎄Live performances

🎄Cox Mobile Kids Zone

🎄Santa's Workshop

🎄Chestnut Roasting

❄️ They are excited to bring back The Elf on the Shelf® Adventure sponsored by Gentry Locke again this year! You can come on a fun scavenger hunt and find the 16 Scout Elves hiding in downtown stores.

Parking 🅿️

They recommend PARK Roanoke because they offer parking in lots and garages at rates lower than privately owned lots and garages.

Learn more about parking at downtownroanoke.org/get-around/parking

🌐 Additional details can be found at DickensRoanoke.com

Thank you to our sponsors:

Delta Dental of VA, The City of Roanoke, Radford University Carilion, Gentry Locke Attorneys, Ridge View Bank, Blue Ridge Honda Dealers, Galen College of Nursing, Cox, PARK Roanoke, WDBJ7 & WZBJ24, Q99, K92, Star Country, WFIR, The Vibe, The Rock Channel, & Sports Radio, The Roanoke Times, and RJ Young

Host or Publisher Downtown Roanoke, Inc.