Define the Right Product Scope

Many digital products start with a clear idea.

But as development begins, something quickly happens:

More and more features appear.

New ideas are added, requests accumulate, and the product grows in multiple directions. Before long, the product becomes harder to build, harder to understand, and harder for users to adopt.

One of the most common challenges for founders and builders is deciding:

What should our product actually include?

In this practical workshop, we will explore how to define the right scope for your product and avoid the trap of building too much too early.

You will learn a simple way to identify the core capabilities your product needs and distinguish them from secondary features.

This workshop is part of the Product Building Series. Together, the three workshops provide a complete path from idea → product scope → product structure, helping you move from concept to a clear and scalable product.

In this workshop we will explore:

• Why many products become overloaded with features
• The difference between features and product capabilities
• How to identify the core capabilities of your product
• How to reduce complexity and focus on what truly matters.

Through practical examples, you will see how successful digital products focus on a small number of clear capabilities rather than trying to do everything at once.

Participants will leave with a Product Scope Canvas for their idea or product.

By the end of the workshop you will have:

✔ A clearer definition of your product’s core capabilities
✔ A better understanding of which features are essential vs optional
✔ A structured Product Scope Canvas you can use to refine your product roadmap
✔ A practical framework to avoid feature overload as your product grows.

This workshop is ideal for:

• founders and startup builders
• people working on a new app or SaaS idea
• indie hackers and makers
• early product teams defining what to build.

No technical background is required.

1. Welcome & Introduction
Why defining product scope is one of the hardest parts of building digital products.

2. Why Products Become Feature-Heavy
Common mistakes when defining product functionality.

3. Features vs Capabilities
Understanding the difference and why it matters.

4. Real Product Example
How successful products define a small set of core capabilities.

5. Practical Exercise
Define the core capabilities of your own product using the Product Scope Canvas.

6. Discussion & Insights
Participants share their discoveries and refine their product scope.

7. Wrap-Up & Next Steps

Bring a product idea, app idea, or feature you are planning to build.
You will work directly on it during the workshop.

We kindly ask participants to arrive about 10 minutes earlier, as the workshop will start promptly at 18:30.

• Interactive workshop
• Small group discussion
• Practical exercise

After the workshop, participants are invited to continue the conversation during an informal networking session at Sisi Bar on the top floor, where we can share experiences and enjoy the beautiful views of Barcelona together.

Know what’s Happening Next — before everyone else does.

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