CXPA Toronto: CX Day continues its takeoff with Porter & ROI Training

Come celebrate 2024 CX Day with CXPA Toronto with a super-charged two-fold event.

1. Explore how Porter built a recognized Customer Experience
2. Acquire new knowledge and tools to provide strong ROI measures to your Customer Experience strategies.

Fireside Chat: The Porter Airlines Experience

Hear first-hand from Porter Airline's VP CX and Delivery how they changed the airline landscape with their unique and recognized Customer Experience. Deanna Stacey will discuss with Deepta Rayner the transformation of Porter's digital, in-airport, in-plane, and in-contact centre experience and how they pushed the industry to higher standards

Training: Show Me the Customer Experience Management (CXM) Money

Dollars are what executives want to see from CXM. Scores are nice, but money talks. Quantifying CXM ROI in dollars is easier than you think. Discover the prerequisites and equations for CXM ROI in dollars in this interactive workshop. You’ll learn:

• Revenue equations for CXM value
• How to calculate CX design value
• Customer-focus value in dollars
• How to simplify and amplify CXM ROI

Network with like-minded professionals:

Rub shoulders with fellow CX enthusiasts as passionate about making a difference as you are.

Capacity is limited. Register today.

About the Speakers:

Deanna Stacey Vice President of Customer Experience and Delivery, Porter Airlines . She is an experienced VP with a demonstrated history of overseeing large corporate transformations. She brings over 25 years of experience across aviation, consulting, distribution, and logistics.

Lynn Hunsaker, Chief Experience Officer at Clear Action Continuum specializes in B2B, silos, customer-centric business and marketing, engaging C-Suite and non-customer-facing groups in CX, leading indicators, ROI, and maturity of marketing management and customer experience management. She taught 25 graduate and undergraduate courses at UC Berkeley and UC Santa Cruz Extensions, San Jose State University, and Mission College. She was first in the world to receive CXPA’s authorized trainer status for an online certification exam course.

Lynn is 1 of 5 CustomerThink Hall of Fame authors and the #1 CustomerThink Author of 2023. Lynn was co-author in the world’s first marketing operations practices study: Journey to Marketing Operations Maturity. She was first to conduct a global study of business-to-business customer experience practices, and she continued this study for 5 years.

Pricing:

• CXPA Member Perk 🌟: Enjoy a special rate of $20 USD because amazing experiences shouldn't come with a premium price tag.

• Non-members: Attend for just $35 USD and get a taste of the benefits of CXPA Toronto.

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Not a CXPA member? Join today

We are passionately dedicated to providing exceptional education to the Toronto network and love hearing from you. Let us know if there are subjects you'd be interested in us covering in future sessions.

The CXPA Toronto Team

p.s. Stay in the loop:

• Join the CXPA Toronto LinkedIn group.
• Email Info@[email protected] to get on our list to receive updates on events and local info.
• Join the new CXPA Toronto Community page.

Thank you to our Global Gold Sponsor and the rest of CXPA's .

A special thank you to our local sponsors Qualtrics and Bond Brand Loyalty

Host or Publisher CXPA Toronto Network