Customer Salience Summit 2026

Ready to turbocharge your insight team and take the lead in building a customer-centric culture? This exclusive, annual conference explores the ways client-side research teams can utilise marketing fundamentals to deliver long-term value, create a culture of customer-centric decision making and solve some of the most pressing challenges in modern business.

Join FlexMR, a roster of experts in marketing and culture building, plus experienced clientside presenters to learn the secrets of Customer Salience and how it represents a new frontier of strategic relevance.

Here's what delegates have to say about the event:

"The day was really inspiring. I've come away with lots of new ideas"

Rose Hadden, Head of Customer & Market Insight at City & Guilds

"A fantastically organised event with great speakers and content offering food for thought plus many actionable tips"

Anna Apostolopoulos, Global Director of Insights at Pearson

"Really relevant, engaging and honest speakers. Plus the summit was great for networking too"

Andy Smith, Customer Insight Manager at NFU Mutual

To get the full Customer Salience experience, join us on October 6 at RSA House in central London. For £150 , you'll recieve in-person access to the full programme, a catered lunch and networking drinks.

Online tickets provide access to a livestream of the Summit on the day, including all presentations, keynotes and panels. In addition, you'll be able to re-watch all sessions on-demand from a week after the event.

A Primer on Customer Salience

If you'd like to know more about Customer Salience before joining the Summit, check out the complete guide and toolkit, available here.

Inside, you'll find tools for assesing your brand's current capacities, an introduction to the 4C Framework and practical templates to kickstart your journey.

You can also watch the full, on-demand recording from the 2025 Customer Salience Summit .

Info: How is Customer Salience evolving in the age of AI? What trends are driving customer-centric decision making today and how can savvy brands stay ahead of the curve? Find out in this opening address from FlexMR CEO Paul Hudson.

Info: Three brave insight leaders face The Hot Seat - a grilling about what happens when the best laid plans go wrong, customer closeness breaks down and how to recover.

Info: An in-depth walkthrough of three methods you can employ today to step into the world of your customers and bring stakeholders with you on the journey.

Info: Four brave contenders take to the stage to pitch (and defend) their most effective, engaging tactic for communicating customer insight.

Info: Discover the tools of the trade that advertisers and marketers use to build influence and create impactful, memorable communications - that you can employ to capture the hearts & minds of your stakeholders.

Info: Over the past year, Natalie Moyce has been exploring the academic foundations of Customer Salience and what the evidence says it takes to build strong decision-making networks. Join us for a preliminary discussion about the results.

Info: Most teams focus heavily on improving the content of insight – sharpening the story, simplifying the message, improving communication. But behavioural science suggests that whether insight drives action depends just as much on the context it lands in. This session explores how factors like timing, environment and social influence shape human decision-making, and how taking a more intentional approach to context can make insight more influential within organisations.

Info: After a long day diving into the mechanics of customer closeness, insight communications and decision communities - Paul presents a brief summary and challenges you to make a commitment to Customer Salience in your work.

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Host or Publisher FlexMR