Customer Experience Excellence (CXX)

Turn everyday customer interactions into memorable experiences that drive loyalty, repeat business, and referrals.
About this Event

SESSION 2
Lunch & Learn with Greg Zirkle, Director of Business & Executive Programs at Ball State University

Customers rarely remember a transaction. They remember how it felt. In this Lunch & Learn, certified customer experience consultant Greg Zirkle shows small business owners how to build an experience worth coming back for. Participants map every point where a customer meets their business, find the weak spots that quietly cost them repeat sales and identify the moments where a little "sizzle and wow" earns loyalty. Attendees leave with the framework for a customer experience guidebook their team can use every day and build into new-hire onboarding, so the experience is consistent from day one. The return shows up on the bottom line: repeat business, easier upselling, healthier margins and referrals from customers who have become advocates.

Key takeaways

• One clear map of every customer touchpoint, from first contact to follow-up
• A short list of weak spots to fix and moments to add "sizzle and wow"
• The framework for a customer experience guidebook for your team and new hires
• A practical path from satisfied customers to repeat buyers and referral advocates

Made possible in partnership with The Community Foundation of Grant County.
Attendance and lunch is free.