Customer Discovery Workshop

Who is this workshop for?

This workshop is designed for Black, Indigenous, women of colour, and immigrant entrepreneurs in their businesses' ideation or early growth phases. Whether starting or looking to refine your business model, this session will provide essential tools and insights.

Eligibility

We welcome BIPOC women entrepreneurs, including those with disabilities, Indigenous women, women from rural or remote areas, recent immigrants, visible minority women, and those who identify as two-spirit, lesbian, gay, bisexual, or transgender. We also encourage women from Official Language Minority Communities (OLMCs) to apply. Ideally, you’re a co-founder or co-owner of a startup business in Canada. No previous experience in customer discovery is needed!

What to expect

• You will be guided through the customer discovery process;
• Build strategies that you can apply to your business;
• Have a clear roadmap on how to engage your customers.

What you will learn:

• The importance of customer discovery in the entrepreneurial process.
• How to create and use a customer persona.
• How to develop strategies for conducting interviews and surveys to gather actionable insights.
• How to identify pain points, needs, and preferences of potential customers.
• How to refine business ideas and value propositions based on real-world customer feedback.

About Resolution Life Coaching Inc.

Resolution Life Coaching Inc. empowers individuals, entrepreneurs, and organizations to achieve extraordinary results through emotional intelligence-based coaching and executive coaching services.

At Resolution Life Coaching Inc., we firmly believe in the transformative power of purpose and planning. We collaborate with our clients to define their aspirations and obstacles, providing a roadmap to their goals.

Our focus on emotional intelligence allows us to cultivate confidence, a vital trait for navigating personal and professional challenges. Through our tailored coaching, clients enhance their communication skills, decision making abilities, and effectively handle stress.

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About Eloise D'Aubin

Eloise D'Aubin is a seasoned professional with over a decade of experience empowering individuals and communities. As an accredited Emotional Intelligence and Transitional Coach Practitioner, Eloise blends her extensive leadership experience across diverse industries with deep personal understanding. Having navigated the complexities of motherhood, blended families, career shifts, and entrepreneurship, she brings a unique perspective to her work, empowering clients of all ages, nationalities, and backgrounds to thrive amidst life's inevitable transitions.

Eloise's passion lies in supporting BIPOC individuals and fostering inclusive environments, creating a safe space for clients to explore their emotions, build resilience, and unlock their full potential. Her coaching style is empathetic, empowering, and action-oriented, guiding clients towards clarity, confidence, and lasting personal growth.

Whether you're seeking to navigate a career change, build stronger relationships, or simply gain a deeper understanding of yourself, Eloise D'Aubin offers the guidance and support you need to navigate life's complexities with grace and resilience.

About ONSIDE

A community accelerator empowering rural and underrepresented groups through inclusive innovation-driven entrepreneurship and collective impact.

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About the Start Now Incubator

An ONSIDE project, The Start Now Incubator supports Canadian women entrepreneurs trying to build or grow a business, with a focus and commitment to rural, indigenous, diverse, and underserved women. Within a hybrid community of intersectional women, you’ll unearth renewed confidence and tactics to help you start and grow your dream business.

With funding and support from the Women Entrepreneurship Strategy Fund (WES), Start Now Incubator will strengthen capacity and address ecosystem gaps for diverse populations of women entrepreneurs, including rural and underserved women.

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Host or Publisher ONSIDE