Customer Advocacy Foundations

You’ve probably heard whispers (or shouts) of the major potential of customer advocacy programs and how B2B organizations are using them to propel some serious business outcomes.

Customer-led growth is a reality. More and more enterprises are tapping into the power of personalized customer engagement and activation to produce real results: pipeline growth, brand awareness, organic social amplification, authentic customer stories, powerful testimonials, glowing references and reviews, and a steady stream of referrals and upsells.

But here’s the million-dollar question: How do I get started growing customer advocacy?

We're glad you asked. Captivate Collective is offering their long-time Advocacy Foundations workshop live and in-person. In this jam-packed, 2-hour workshop, we’re pulling back the curtain on everything you need to know to develop your own customer advocacy program. With over 30 years of combined experience and hundreds of successful customer engagement program launches under our belts, we know first-hand what works and, maybe more importantly, what doesn’t.

Have you ever wondered:

• What is customer advocacy and what does it really mean in 2025?
• How to measure success (in ways that’ll make your boss smile)?
• What best practices should I use to architect a customer advocacy program?
• Which platforms and tools do I need to execute my program vision?
• Who is the right audience?
• How do I nail my incentive strategy (and do I even need one)?

You’ll walk out with a clear roadmap, expert insights and recommendations, and your own learner's workbook—everything you need to hit the ground running.

This workshop is perfect if you're:

• A customer marketer ready to launch or just starting your own customer engagement or advocacy programs
• A forward-thinking marketing or CS leader looking for more innovative ways to accelerate growth
• Someone who gets excited about learning new, relevant customer marketing skills and wants to expand their customer engagement knowledge
• Based in San Mateo or the surrounding area (see location details)

Want to know what makes our workshops special? We keep things intimate, interactive, and super practical. No death by PowerPoint here—we provide real strategies, real examples and really great peer-to-peer sharing.

Ready to develop your customer relationships into your strongest marketing asset? Spots are limited (because awesome things happen in small groups), so grab your spot before they’re gone!

At Captivate Collective, we help organizations accelerate growth with bold engagement strategies that resonate with customers at all stages of their journey - from acquisition to advocacy. We’ve worked with hundreds of organizations to design, launch, and grow customer advocacy practices and programs for some of the largest names in B2B. Using our four-stage advocacy framework, the Captivate approach to customer engagement strategy focuses on delivering remarkable experiences and measurable results at moments of truth and points of friction throughout the customer journey.

Host or Publisher Captivate Collective