Culture vs. Code - Is Data Killing Creativity?

In a world obsessed with dashboards and algorithms, are we at risk of creating work that's efficient but forgettable?
About this Event

Join Hatch's Managing Partner James Hickman and Associate Creative Director Alex Halls as they explore the tension between data-driven decision making and human creativity. Drawing on real-world campaigns and industry experience, they'll challenge whether brands have become too reliant on numbers and examine where insight should end and imagination begin.