#CTTechWeek: Build your LinkedIn Presence with AI, & Still Sound Like You

• Member: $50 (w/ discount code in members' portal)
• Non-Member: $75

You know you should be posting on LinkedIn more. But between figuring out what to say, when to say it, and how to make it actually sound like you, it's easy to let it slide.

In this workshop, we’ll cover what makes LinkedIn different from other social platforms, best practices for posts that get seen, and how to build a system that helps you show up consistently. You'll also learn how to use AI as your behind-the-scenes content partner, without losing your authentic voice.

Whether you've been meaning to post more or don't know where to start, this session will get you moving.

You’ll walk away with:

• A clear strategy for what actually works on LinkedIn — content types that get traction, posting frequency insights, profile optimization, and smarter hashtag tactics
• A practical framework for showing up consistently without it feeling like a chore
• AI-powered tools (Claude skills) and a ready-to-use template to build your own 3-month content plan and stay organized

ABOUT OUR SPEAKER:

Jacqueline Kurdziel is the founder and principal consultant at West End. She is a go-to-market strategist who partners with venture capital- and private equity-backed companies on strategic growth initiatives. Operating at the intersection of brand and strategy, she believes that growth comes not just from a great product but from how well a company tells their story—and she's spent two decades helping brands sharpen their value narratives through strategic positioning and messaging. She not only works closely with B2B brands on shaping and sharing their stories on LinkedIn, but she's also spent the last year growing her own LinkedIn presence by more than 30x.

As a former marketing and growth leader at 3x venture-backed startups that scaled to successful exits by leading brands including Northwestern Mutual, WeWork, and Seismic, she's launched a 2025 TIME Best Invention of the Year, an Amazon best-selling book, and dozens of strategic growth initiatives that have unlocked new market opportunities and driven hundreds of millions in revenue.

Throughout her career and now with West End, she's worked with emerging and established brands—including EY, Capgemini, UBS, Dow Jones, AB-InBev and numerous high-growth startups—to craft brand narratives that command attention in competitive markets and drive measurable growth.

She holds an MBA from UVA’s Darden School of Business, a BA from Vanderbilt University, and serves as a trusted advisor to founders, CEOs, and CMOs who want to scale growth through elevated brand positioning and strategic storytelling.

Connect with Jacqueline Kurdziel: West End Consulting, LinkedIn

Questions? Contact [email protected]

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