CRM EDGE / Presented by RI

Join us for a focused event geared to marketers who want to put AI to work in 2026. Hear from senior marketing leaders and peers as they share real-world experiences and practical steps you can take to personalize more effectively, deepen engagement, and grow customer lifetime value.

Through interactive speaker sessions and panels, you’ll walk away with clear, actionable ways to make AI part of your day-to-day CRM strategy.

Info: While AI continues to be a top priority for CMO's, should it be? Scot will showcase some recent finding and actionable insights from RI’s research on AI's influence on customer decision making.

Info: Client-side marketers share where they are in
their AI journey. What’s working, what’s not and
what’s next.

Info: Stories from the front lines:
Client-side marketers discuss experiences with implementing various GenAI tools, sharing key
learning and watchouts.

Host or Publisher RI