Master Digital Analytics - 1 Day Workshop For Professionals.
turn data into insights and drive decisions in 1 day
About this Event
Certificate: Course Completion Certificate
Duration: 1 Day Course
Delivery: Classroom
Language: English
Credits: 8
Refreshments Included: Light snacks, drinks and lunch are part of the workshop.
Course Overview:
In the digital-first world, organizations in Toronto increasingly rely on data to guide decision-making and maintain competitiveness. This workshop introduces you to the essential principles of digital analytics, ensuring you understand not only how to gather data but also how to interpret it effectively.
You will explore the tools and techniques used by leading businesses to track customer behavior, optimize campaigns and measure performance. Through hands-on exercises with platforms like Google Analytics, Power BI and Tableau, you will gain confidence in turning raw data into meaningful insights.
Learning Objectives
You will learn:
- Understand the fundamentals of digital analytics and KPIs.
- Collect and analyze data from websites, social media and campaigns.
- Use visualization tools to communicate insights effectively.
- Apply data-driven strategies to boost business outcomes.
Designed For
- Marketing & Sales professionals
- Business Analysts & IT teams
- Managers seeking data-driven decision-making skills
Why It’s Worth Your Time?
With years of experience delivering high-impact professional development programs, this training provider is trusted by organizations across industries for its practical, results-driven approach. You will benefit from interactive sessions, expert trainers and real-world case studies that ensure every concept is immediately applicable in the workplace. The focus is always on building confidence, enhancing skills and driving measurable outcomes for both individuals and teams.
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Bring your team and save:
1. groups of three or more receive a 10% discount
2. organizations hosting an in-house session with 10+ participants enjoy a 15% discount.
For organizations seeking deeper value, in-house sessions are also available. These programs are tailored to reflect your company’s unique challenges and objectives, ensuring relevance and maximum impact. By using your own data, scenarios and team dynamics, in-house training creates a customized learning experience that strengthens collaboration, accelerates problem-solving and supports long-term business success.
📧 Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Introduction to Digital Analytics
Info: • What is digital analytics?
• Importance for Toronto’s industries (finance, tech, retail).
• Key terminology & metrics.
Module 2: Data Collection & Sources
Info:
• Tracking customer journeys (web, social, email).
• Setting up tracking tools (Google Analytics, CRM systems).
• Ensuring data accuracy and integrity.
Module 3: Analytics Tools in Action
Info: • Google Analytics, Power BI and Tableau basics
• Setting up dashboards for campaigns
• Segmenting data for better insights
Module 4: Turning Data into Insights
Info: • Identifying trends and opportunities.
• Case studies from Toronto businesses.
• Linking analytics to ROI and business goals.
Module 5: Data-Driven Strategy
Info: • How to use analytics in decision making?
• Communicating findings to executives.
• Building a culture of data literacy in teams
Module 6: Lab Exercise – Build Your Dashboard (Part 1)
Info: you will design a mini-dashboard with sample data (Power BI, Tableau, or Google
Analytics).
Lab Exercise – Build Your Dashboard (Part 2)
Info: Present dashboard insights, peer review & instructor feedback.
Where is it happening?
Event Location & Nearby Stays:
CAD 605.73 to CAD 776.51
