Master Digital Analytics - 1 Day Workshop For Professionals.

Certificate: Course Completion Certificate

Duration: 1 Day Course

Delivery: Classroom

Language: English

Credits: 8

Refreshments Included: Light snacks, drinks and lunch are part of the workshop.

Course Overview:

In the digital-first world, organizations in Toronto increasingly rely on data to guide decision-making and maintain competitiveness. This workshop introduces you to the essential principles of digital analytics, ensuring you understand not only how to gather data but also how to interpret it effectively.

You will explore the tools and techniques used by leading businesses to track customer behavior, optimize campaigns and measure performance. Through hands-on exercises with platforms like Google Analytics, Power BI and Tableau, you will gain confidence in turning raw data into meaningful insights.

You will learn:

• Understand the fundamentals of digital analytics and KPIs.
• Collect and analyze data from websites, social media and campaigns.
• Use visualization tools to communicate insights effectively.
• Apply data-driven strategies to boost business outcomes.

• Marketing & Sales professionals
• Business Analysts & IT teams
• Managers seeking data-driven decision-making skills

With years of experience delivering high-impact professional development programs, this training provider is trusted by organizations across industries for its practical, results-driven approach. You will benefit from interactive sessions, expert trainers and real-world case studies that ensure every concept is immediately applicable in the workplace. The focus is always on building confidence, enhancing skills and driving measurable outcomes for both individuals and teams.

©2025 Catils. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.

Bring your team and save:

1. groups of three or more receive a 10% discount

2. organizations hosting an in-house session with 10+ participants enjoy a 15% discount.

For organizations seeking deeper value, in-house sessions are also available. These programs are tailored to reflect your company’s unique challenges and objectives, ensuring relevance and maximum impact. By using your own data, scenarios and team dynamics, in-house training creates a customized learning experience that strengthens collaboration, accelerates problem-solving and supports long-term business success.

📧 Contact us today to schedule a customized in-house, face-to-face session:

Info: • What is digital analytics?
• Importance for Toronto’s industries (finance, tech, retail).
• Key terminology & metrics.

Info:
• Tracking customer journeys (web, social, email).
• Setting up tracking tools (Google Analytics, CRM systems).
• Ensuring data accuracy and integrity.

Info: • Google Analytics, Power BI and Tableau basics
• Setting up dashboards for campaigns
• Segmenting data for better insights

Info: • Identifying trends and opportunities.
• Case studies from Toronto businesses.
• Linking analytics to ROI and business goals.

Info: • How to use analytics in decision making?
• Communicating findings to executives.
• Building a culture of data literacy in teams

Info: you will design a mini-dashboard with sample data (Power BI, Tableau, or Google
Analytics).

Info: Present dashboard insights, peer review & instructor feedback.

Host or Publisher Catils_inc