Creative Enterprise Growth Programme: Social Media for Small Businesses

A practical, confidence-building workshop designed to help small businesses use social media more effectively, consistently, and strategically.

This full-day session is delivered by the team from The Social Type, a female-run social media and marketing studio known for their honest, thoughtful, and visually strong approach to brand communication. Their work is rooted in collaboration, clarity, and helping businesses grow with confidence in an ever-changing digital landscape.

Rather than focusing on trends alone, this workshop looks at how social media can genuinely support your business goals. The Social Type team will share practical guidance on creating content, building confidence online, understanding what’s working, and developing a clear, manageable social media strategy.

The day is designed to feel supportive, practical, and easy to follow, with space to learn, ask questions, and apply ideas directly to your own business.

What the Workshop Covers

During the session, you will explore:

• Creating social media content that feels authentic and on-brand
• Building confidence showing up online as a business
• Understanding analytics and what they actually tell you
• Developing a clear social media strategy aligned with your goals
• Planning, organising, and scheduling content effectively
• Increasing engagement and building stronger connections with your audience
• Tools to support your workflow, including Canva and CapCut

The workshop will cover key platforms including Instagram, Facebook, and TikTok, helping you understand how to approach each in a practical, manageable way.

What You Will Learn

By the end of the workshop, you will:

• Feel more confident using social media for your business
• Understand how to plan and organise content consistently
• Know how to read and use analytics to inform your strategy
• Have clarity on what content supports engagement and growth
• Be familiar with practical tools that make content creation easier
• Leave with a clearer, more confident approach to social media

Who It Is For

This workshop is suitable for:

• Creative and independent businesses
• Anyone who wants to improve their confidence and clarity on social media

Delivered by The Social Type

With the team from The Social Type – Social Media & Marketing Studio

Led by a team with experience across social media management, influencer marketing, content creation, strategy, and creative design, this session brings together real-world insight and practical guidance, delivered in a supportive and approachable way.

Can’t Make the Date?

If you are unable to attend this session, please get in touch and we will help you explore alternative workshop dates and ways to engage with the programme.

The Creative Enterprise Growth Programme is a Creative Impact project, part of Creative Central NCL, funded by the North East Combined Authority and Newcastle City Council.

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Host or Publisher Market Collective CIC