Creative Conversations: Shelina Janmohamed

Shelina Janmohamed has spent two decades asking one question, in every room she's in: what does it take to be you — and to bring your fullest self to the table, whether you're nine years old or leading a global organisation?

She works at the intersection of the individual, society and organisations, coming at it from both directions at once: the lived, human understanding of what people need to flourish, and the strategic expertise to identify the systemic barriers — to equity, and to business growth — that get in their way.

She's the bestselling author of Love in a Headscarf, translated into 14 languages, and Generation M: Young Muslims Changing the World, which named and defined a $3 trillion global consumer audience now referenced across marketing, academia and policy. As Vice President of Ogilvy Noor, the world's first bespoke consultancy for engaging Muslim audiences, she built that recognition into a practice — and is recognised globally as a leading expert on Muslim consumers. As Director of Consumer Equality at Ogilvy, she led the UK's most comprehensive study into ethnicity and consumer experience, then extended that same thinking into health equity — understanding how culture, identity and structural barriers shape people's access to trust, care and services.

She's also a sandwich generation carer of 14 years, a children's author, and a Non-Executive Director at IMPRESS — proof that the same throughline runs through everything: what people need to flourish, and what organisations and systems need to change to let them.

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Creative Conversations is supported generously by The Ferguson Bequest. Professor Thomas Ferguson (1900-1977), Henry Mechan Chair of Public Health (1944-64), bequeathed his estate to the University, with the instruction that the money should be used to foster the social side of University life.