Creative Confessions: Personal vs Business Branding

The line between who we are and what we produce is often blurred. Our work is deeply personal, but to build a sustainable business, our branding must be intentional.

If you are currently building a project but struggling to communicate what you stand for - or how you want the borough and the wider industry to see you - this session of Creative Confessions is designed for you.

To help us navigate this, we have invited Isabel Sachs, founder of I LIKE NETWORKING, an award-winning platform for the creative industries. 

Isabel is an entrepreneur and public speaker with over 20 years of experience, having worked with clients such as Converse, Red Bull, and Lollapalooza. Listed as one of the top 21 most influential women by Startups Magazine, she is passionate about helping creatives understand when to lead with their personal story and when to let their business take center stage.

Join us at Croydon CEZ Creative Space for a sanctuary-style workshop focused on Personal vs. Business Branding. This isn't just about "marketing"; it's about defining the infrastructure of your identity. We’ll help you navigate the "Founder’s Dilemma" and open the floor for your questions.

We will explore how to:

• Define a clear, confident brand identity: Stripping away the noise to find your core message.
• Position yourself in a crowded market: Ensuring your voice is heard.
• Align personal storytelling with commercial goals: Making your "why" support your bottom line.
• Converting visibility into tangible opportunities and partnerships.

This is real-world guidance you can apply immediately to strengthen your presence, attract the right audience, and grow with intention.

Event Details:

Date/Time: 12th May 2026, 10am - 1pm

Location: Croydon CEZ Creative Space, Centrale Shopping Centre CRO 1TY

Limited to 40 seats!

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Host or Publisher Croydon Creative Enterprise Zone