Creating a Capability Statement that makes your Business STAND OUT!!

Name: Creating a Capability Statement that makes your Business STAND OUT!!
Start: 2025-08-20T12:00:00-04:00
End: 2025-08-20T13:30:00-04:00
Location: SOVA Innovation Hub

Schedule

Wed Aug 20 2025 at 12:00 pm to 01:30 pm

UTC-04:00

Location

SOVA Innovation Hub | South Boston, VA

“Creating a Capability Statement that makes your Business STAND OUT!!"
Free workshop with Margaret Edmond of Virginia Apex! Open to all entrepreneurs and businesses.
You have 6 seconds to convince a government buyer or teaming partner that you are competent, capable, and mature.
In the federal market, a capability statement is the most effective marketing tool for all small and mid-size companies. Creating a compelling capability statement involves more than just detailing your products, differentiators, and company information. While many experts highlight what needs to be included from a government standpoint, few discuss how to present your information from a business perspective. To thrive in the federal marketplace, companies must blend government sales strategies with broader business strategies. Developing a capability statement can be divided into two parts: Value-Mapping and the core sections that must be customized for your statement. Value-Mapping is a systematic process of identifying both quantifiable and qualitative metrics that showcase your performance on previous contracts in commercial and federal markets. These metrics help you differentiate yourself, communicate your value, and establish a perception of capability and maturity.
Presented by Margaret Edmond with Virginia Apex
Sponsored by RISE Collaborative and SOVA Innovation Hub