CreaTech Frontiers: Moving Beyond MVP to Minimum Viable Success

Name: CreaTech Frontiers: Moving Beyond MVP to Minimum Viable Success
Start: 2026-06-11T09:30:00+01:00
End: 2026-06-11T12:00:00+01:00
Location: STEAMhouse, Belmont Works, Cardigan St, Birmingham B4 7RQ

Schedule

Thu Jun 11 2026 at 09:30 am to 12:00 pm

UTC+01:00

Location

STEAMhouse, Belmont Works, Cardigan St, Birmingham B4 7RQ | Birmingham, EN

Join for an insightful session exploring how creative technology businesses can achieve “Minimum Viable Success”
About this Event

CreaTech Frontiers: Moving Beyond MVP to Minimum Viable Success

Join Ian Ravenscroft, founder of Green Raven, for an insightful session exploring how creative technology businesses can move beyond the “Minimum Viable Product” mindset and focus instead on achieving “Minimum Viable Success” through deeper analysis, creative development, and better planning.

This session is designed for founders, creatives, innovators and early-stage businesses looking to turn ideas and prototypes into sustainable, real-world opportunities.

Through practical insights and honest reflections, Ian will unpack what success actually looks like beyond simply launching a product or project, from gaining traction and validating demand to building long-term value.

What You’ll Learn

Why MVP isn’t always enough in the CreaTech sector
How to define meaningful success metrics
Practical ways to test market demand before over-investing
How to transition from prototype to real-world adoption
Common mistakes founders make when overbuilding too early
Strategies for creating scalable, sustainable creative technology ventures

Who Should Attend?

This event is ideal for:

CreaTech founders and startups
Creative entrepreneurs
Digital innovators and freelancers
Product developers and designers
Anyone exploring how to turn creative ideas into viable businesses

Whether you’re developing a new product or project, validating an idea, or looking to scale your creative venture, this session will provide valuable tools and perspectives to help you focus on what truly drives success.

What is CreaTech Frontiers?

CreaTech Frontiers is a 5-year £7.2 million project funded by the Arts and Humanities Research Council (AHRC), part of UK Research and Innovation (UKRI) establishing a West Midlands CreaTech ecosystem by funding collaborative R&D, supporting business innovation and developing skills and talent. Led by Birmingham City University with Coventry University, the University of Birmingham, The University of Warwick, the Royal Shakespeare Company and Digital Catapult, providing access to a network of four complementary, interconnected R&D labs, expert academic partners and a network of industry partners.

More details: https://createchfrontiers.com/

Photography & Filming Notice

This event will be filmed and photographed. Footage may be used in post-event materials, highlights, and social media by CreaTech Frontiers and it's associated partners. If you prefer not to appear on camera, please let a member of the team know on arrival.