Create Content That Works on LinkedIn - In-person workshop in Plymouth, MI

This workshop is the second session in the Year of LinkedIn Workshop Series, designed to help you build visibility, credibility, and consistency on LinkedIn.

You’ve optimized your profile. Now what?

For many professionals and business owners, the biggest challenge isn’t LinkedIn itself—it’s knowing what to say and how to say it.

This hands-on workshop will show you how to turn your everyday experience into content that connects with your audience and keeps you visible without feeling overwhelming.

This is an in-person, interactive working session. Bring your laptop and be ready to create in real time.

• Turn your expertise into clear, relevant content
• Identify the types of posts that perform best on LinkedIn
• Use simple frameworks to write posts quickly and confidently
• Create a manageable posting rhythm you can actually stick to
• Avoid common content mistakes that limit visibility

You will also learn Canva basics - learn how to create branded images that move your copy from skippable to scroll-stopping.

• Build a bank of content ideas
• Draft at least 4 LinkedIn posts - copy and images
• Create a simple content plan you can use immediately

• Business owners
• Consultants and service professionals
• Sales professionals
• Anyone who wants to stay visible and relevant on LinkedIn

Please bring your laptop so you can create content during the workshop.

This is Workshop 2 of 4, designed to help you:

• Amplify your message
• Connect with the right people
• Elevate your expertise

LinkedIn Done Right.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Heather (Doering) McGlone