Crafting Your Digital Brand through Social Media Content Creation

Your online presence is your first impression — and for small businesses, it can make the difference between being overlooked and standing out in today’s competitive marketplace. This interactive workshop is designed for entrepreneurs and small business owners who want to strengthen their digital brand and harness the power of social media to connect with customers, boost sales, and build trust.

Participants will explore practical strategies to:

• Develop a digital brand that reflects your unique business identity
• Create content that resonates with your target audience
• Enhance customer experiences through storytelling and engagement
• Build and grow an active online community
• Use digital branding to position your business for long-term success

Whether you’re just starting to build your online presence or looking to refine your existing strategy, this workshop will provide actionable tools you can implement right away.

The session will be led by Denisse H. Vasquez Guevara, Professor at Cal Poly Pomona. With more than 20 years of experience in public relations, Professor Vasquez has guided over a dozen industrial brands, organizations, and public figures across Latin America in developing their online personal branding. Her expertise as both an educator and consultant makes her uniquely positioned to help small businesses craft a strong and lasting digital presence.

Join us to gain the knowledge, confidence, and strategies you need to tell your story, showcase your strengths, and take your business to the next level through social media content creation.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Community Innovation Hub