Crafting Compelling Content

Does creating content sometimes feel like you’re screaming into the void?

Do you need to create content to engage your audience? Do you have a website that needs some new content? Perhaps content is part of your marketing plan but you don’t have a strategy around it. Or maybe you’re producing a lot of content, but you’re not seeing the results you want.

You’re not alone. With more and more content being produced each day, getting your content in front of the right audience, at the right time and in the right way requires strategic direction and lots of planning.

In this interactive workshop, our Content Strategist Rebel Boylan will teach you effective techniques and strategies for captivating your audience through content.

You will leave the workshop empowered to create compelling content that will engage and convert your audience.

This workshop is for you. Whether you’re a marketing manager, business owner, social media coordinator, communications officer or someone in between.

What will be covered:

The workshop will consist of three sections:

• Creating an effective content marketing plan
• Writing goal-driven, value-adding and accessible content (that search engines will love)
• Sharing content with your audience and measuring success

We will cover a range of topics including:

• Effective content strategies
• Content calendars
• Topic clusters and content pillars
• Content frameworks
• Repurposing and sharing content
• Targeting your audience
• Writing for SEO
• Accessibility best practices
• Measuring success
• Tools of the trade.

About Rebel

Rebel is our Content Strategist at ALYKA.

As a kid, when Rebel didn’t have her head in a book, her mother would have described her as “passionate” (or occasionally argumentative). This later turned into hobbies such as debating, a love for writing and an obsession with consuming media.

It turns out there is a job that perfectly combines all of the above, and she has it: Content Strategist. Rebel’s early career, including at Business News, gave her a strong background in creating social media content and writing for marketing purposes.

Today, Rebel is a Content Strategist who loves to lead marketing campaigns and content strategies. Her enthusiasm for learning and curiosity for all things technology, communication and marketing means she is always looking for new ways to tell stories, influence opinions and provide value to people’s lives.

Morning tea and hot drinks included - please let us know if you have any dietary requirements.

This is an interactive session. Use this exclusive opportunity to ask all your content questions.

Numbers are strictly capped to ensure that the session is interactive and impactful, so reserve your ticket today.

Host or Publisher Alyka