Crafting a Brand Story that Wins New Customers Workshop

Name: Crafting a Brand Story that Wins New Customers Workshop
Start: 2026-02-19T09:00:00-08:00
Location: Courtyard by Marriott Seattle Everett Downtown

Schedule

Thu, 19 Feb, 2026 at 09:00 am

UTC-08:00

Location

Courtyard by Marriott Seattle Everett Downtown | Everett, WA

Your marketing is not failing. Your message is.
If people do not instantly understand what you do, who it’s for, and why it matters, even good marketing will struggle. That confusion shows up as slow sales, weak referrals, website traffic without inquiries, and a constant feeling that you need to try “one more tactic.”
This workshop is designed to fix the root issue: the story you’re telling.
Join us for a two-hour interactive workshop led by Matt Wolfe, Partner at Brand3 and a Certified StoryBrand Guide. You’ll learn the StoryBrand Messaging Framework, a clear structure for communicating in a way customers immediately understand and trust.
In this workshop, you will:
• Learn the StoryBrand Messaging Framework (and why it works)
• Draft your Ideal Client Persona
• Write a strong elevator pitch you can use right away (website, networking, sales conversations, outreach)
You’ll leave with a foundational brand asset that brings focus to your marketing and makes it easier for customers to say “yes.”