Craft Talk: YouTube and Your Reader

UntitledTown Book and Author Festival returns to Green Bay September 25-27th, 2026. Filled with over 80 speakers, 11 locations and more than 80 different events to choose from, there's something for literally everyone. Whether you're a reader, part of a vibrant fandom, a parent or a writer yourself, you'll find your home in UntitledTown. Best part? Everything is completely free to attend! Share the word by inviting your friends and neighbors and help us celebrate stories and reading in Northeastern Wisconsin.
This craft talk is one of over 80 events at UntitledTown. Here are the details:
Want to connect with readers without becoming an aggressive online salesperson, or relying on your book cover to do all the marketing work?
Join author, educator, and authorpreneur coach Amanda Zieba for a practical, low-stress workshop on using YouTube to increase your books’ visibility, connect with readers, and grow your audience. Drawing on her experience as both an author and creator of a thriving book-focused YouTube community, Amanda will show you how to create videos that build authentic trust and turn casual viewers into curious readers.
And you do not need to become a full-time YouTuber to make it work.
You’ll learn how to create simple, sustainable video content that fits alongside your writing life—and how to repurpose one video into content for your email list, social media, website, and more. Say goodbye to scattershot book marketing and leave with a video strategy that’s manageable, repeatable, and actually feels like you. Stop creating MORE content. Start getting MORE out of the content you create.
What you’ll walk away with:
Identify simple, repeatable video formats that fit your personality, books, and available time.
Create organic video ideas that showcase your books and personality without feeling salesy or forced.
Use engagement strategies that turn casual viewers into readers—and readers into a community.
Streamline filming and editing with practical tools and time-saving tricks.
Repurpose one video into multiple pieces of marketing content across platforms.
Leave with a realistic YouTube strategy you can begin implementing right away.
When: Saturday, September 26 from 1 pm – 2:40 pm
Where: Brown County Library Central Branch Lower Level Conference Room, 515 Pine Street, Green Bay, Wisconsin
Admission: Free!
About the speaker:
Amanda Zieba is an author, educator, and creator of Word Nerd Collaborative, an ELA teacher membership and community built to spark authentic reading and writing experiences for students and teachers. She is the author of 14 books for a variety of ages, including Life in the Passenger Seat and the Close Quarters series, which explore themes of resilience, independence, and friendship among girls and women. Amanda creates reader-facing YouTube content, hosts author interviews, and designs classroom-ready literacy resources used by educators nationwide. Her work centers on making books—and the people who create them—feel alive. Amanda lives in Holmen, WI with her husband and two sons, who are usually playing or coaching a sport while Amanda cheers them on from the bleachers.