Coventry & Warwickshire MICE Venues Association

Coventry & Warwickshire MICE Venues Association (renamed from the Business Development Association), hosted at Coventry Building Society Arena on Thursday 18th June 2026,.

Guest speakers include:

• Jacqui Kavanagh
  Founder & CEO of EDGE Venues
• Peter Heath
  Founder & CEO of Venue Performance
• Jason Gutteridge
  Director of Sales and Operations, Venue Directory

Join us for an engaging and insightful discussion on:

• The latest trends influencing the conferences and meetings market
• Market intelligence and evolving expectations from MICE buyers and event planners
• Understanding venue needs and opportunities to better position our destination collectively
• Open discussion, shared insights and shaping future priorities for our regional MICE community

This event is facilitated by Paul McMahon, Managing Director of Coventry & Warwickshire Convention Bureau, under the Coventry & Warwickshire MICE Venues Association, bringing together industry leaders to strengthen collaboration, share market intelligence and shape future opportunities for our region’s business events sector.

The Association is led by Chris Hartley, Chair of the Association and Managing Director of Hartley Consulting & Events, alongside Lowri Croydon Vice Chair of the Association and Head of Commercial & Business Development at NAEC Stoneleigh, who continue to champion collaboration and growth across Coventry & Warwickshire’s business events community.

As the meetings, incentives, conferences and events landscape continues to evolve, collaboration, market intelligence and shared ambition have never been more important. This session brings together leading voices from across the sector to explore the trends shaping our industry and the opportunities ahead for venues and destinations across Coventry & Warwickshire.

This meeting also provides an opportunity to hear updates on:

• Opportunities to engage with and contribute to our region’s new Event Planner Guide
• Next meeting in September, including event participation / pavilion opportunities and plans being led by Lowri Croydon
• General association updates and forthcoming events

This is more than an industry meeting, it is an opportunity to be part of the conversation, strengthen connections, and help shape the future of the Coventry & Warwickshire visitor economy and business events sector.

We encourage members and partners to attend, contribute and engage in what promises to be an informative and forward looking session.

With thanks to Nathan Bunn, Senior Business Development, and Paul Michael, Managing Director, for supporting this critical industry gathering.

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Host or Publisher Coventry & Warwickshire Convention Bureau