Counter Culture After Hours: A Cheese Cares Fundraiser

Join Culture Media in partnership with Point Reyes Farmstead Cheese Company for an extended happy hour filled with incredible cheese, drinks, and community—all in support of California fire relief efforts.

Tuesday February 25th from 5-7pm | Gods and Monsters at The Midway

🎟 Tickets: $25 (open to both trade and consumer friends)
🍷 Includes two drinks + a loaded cheese table
🧀 Free entry for all Counter Culture ticket holders

This event is open to both trade and consumer friends. All proceeds support and will directly aid California fire relief efforts. Counter Culture is donating all ticket sales, and Point Reyes will have limited-edition t-shirts for sale ($35)—donating $25 from each sale to the cause.

Expect a heaping table of Point Reyes cheese, Fort Point Beer Company, raclette by Mifroma and more surprises. Whether you're in the cheese industry, a cheese lover, or just want to come out to support a great cause, come sip, snack, and support with us!

Who You're Supporting

Our efforts will go to the California Community Foundation's Wildfire Recovery Fund and the Los Angeles Regional Food Bank, providing essential relief to families and businesses working to recover and rebuild. Together, we can demonstrate the power of community support and mutual aid when it matters most.

Host or Publisher culture: the word on cheese