Control Your eCommerce Data & Cost

On the 21st of May, we are hosting a lunch in Copenhagen for a select group of people that are ready to have an open conversation about a changing world. The format is straightforward: two short conversations to open the meeting, an excellent Italian meal, and whatever comes out of putting fifteen people with the same questions in the same room.

The Agenda

• 12:00 - Arrival and aperitivo.
• 13:00 - First talk: Real story from a company that looked at the same market you're looking at and made a different call, will talk plainly about what it meant to build their entire commerce operation on infrastructure they own outright. Not as a technology story, but as a business one. What drove the decision, what it cost, what it returned, and what they'd do differently. This is the kind of case study that doesn't make it onto conference stages because it doesn't fit the sponsored narrative.
• 14:30 - Second talk: We'll take the conversation somewhere most commerce discussions don't go: brand. Specifically, what it means to build a brand that shows up when your customers are looking; not just in Google Shopping or on a Marketplace, but in the places that are increasingly doing the searching for them. How PR works as a growth lever for businesses your size. What it means to be findable when an AI is making the recommendation instead of an algorithm ranking your ad spend.
• 15:30 - Desert.

The event is organised around one theme: what it actually means to own the infrastructure of ecommerce. From tech to narrative.

To keep the conversation moving between the two talks, we've invited three practitioners from the world of digital commerce. They're not there to pitch. They're there to keep the conversation honest.

• Dion van Griend, Partner Manager at Hypernode, has spent years on the infrastructure side of that choice; working with businesses who decided that the platform underneath their commerce operation was too important to hand to someone else.
• Aleksi Montonen, CRO at Custobar, knows what it means to own customer data. Specifically: the quiet transfer of value that happens when your customer relationships live in a system you don't own, and what becomes possible when you can actually activate all of it.
• Sander Mangel from Open Commerce wants to talk about something most AI conversations miss entirely. The businesses that will genuinely benefit from AI are the ones with infrastructure stable enough to build on. And how in the age of AI capturing knowledge about your business and processes has become of vital important.

Fourteen other business owners who are, with varying degrees of urgency, asking the same questions you are.

Most seats are by direct invitation, a curated list of people to guarantee an interesting gathering.

A small number of seats are open. The full event, aperitivo, multi-course lunch, wine, is €500. We look at each request; the room only works if the people in it are genuinely there to think, not to be sold to.

📧 Questions? Contact us!

Organised by

Shopware United · Open Commerce · Hypernode · Custobar

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