CONTENT, CREATORS & BRANDS: WHERE IS AUDIENCE ATTENTION GOING?

CONTENT, CREATORS & BRANDS: WHERE IS AUDIENCE ATTENTION GOING?

In 2026, audience attention is being built through direct relationships and repeat engagement.

Brands and businesses are operating more like media companies, using ongoing content and community to build trust and sustained attention. Film and TV leaders are navigating the same shift as viewing behaviour, formats, and pathways from audience to IP continue to evolve.

This session focuses on how attention is being built, held, and converted today, and what that means commercially across film, television, brands, and independent businesses.

WE WILL EXPLORE:

• Where audience attention is actually moving
• How businesses, film and TV leaders, and creators are building trust and reach
• What brands and content leaders need to rethink in 2026
• The commercial realities behind engagement, watch time and community
  

This event is designed for professionals working in film, TV, content, brand, media, strategy, and those building audience-driven businesses.

EVENT DETAILS

DATE

23rd February 2026

AGENDA

6.00PM Mingling / Dinner / Drinks

7.00PM Panel Discussion / Audience Q&A

8.30PM till late Mingling / Dinner / Drinks

LOCATION

Forrester's Pub

336 Riley St, Surry Hills NSW 2010 (Level 2)

FEATURING PANELISTS:

Chris Ledlin - Strategy & Partnerships, Youtube

Chris is a digital media and strategic partnerships leader focused on the intersection of technology, media, and the evolving creator economy. He currently leads News, TV/Film, Podcasting and Strategic Partnerships for YouTube AUNZ (Google), where he works with content owners, broadcasters, and digital media businesses to scale their audience growth and commercial opportunities in the digital landscape.

Chris has a deep background in media strategy and distribution. Before joining YouTube, he held leadership roles in digital content strategy and commercialisation at major media organisations including Nine Network, and has experience driving content and audience innovation across companies such as Twitter, ABC, and Southern Cross Austereo.

He is an active voice in conversations about audience behaviour, long-form and short-form video engagement, and how media businesses and creators can build sustainable reach and revenue in a shifting ecosystem.

More guests to be announced soon.

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