Content Creation for Social Media Workshop - October 27th-31st, 2025

PART 2: Content Creation for Social Media

This five-day advanced workshop focuses on designing, editing, and delivering high-performing content for today’s most relevant digital platforms. It is ideal for creators, marketers, and filmmakers aiming to craft short-form media with strong storytelling, aesthetic quality, and platform-specific impact.

Participants will learn to plan and storyboard their campaigns, organize multi-format workflows, and create content in different aspect ratios (16:9, 9:16, 1:1) with a deep understanding of audience targeting. Special emphasis is placed on text integration, graphic elements, use of AI in content creation, and practical publishing strategies. Each participant will develop and edit a short content campaign designed for real-world platforms such as Instagram, TikTok, Facebook, and YouTube. The workshop ends with the final delivery of the campaign across multiple formats and group feedback.

Key Outcomes:

• Advanced knowledge of multi-format editing for social media platforms

• Storyboarding and strategic planning for digital content campaigns

• Integration of visual artwork, subtitles, text graphics, and AI-generated elements

• Publishing strategies: release planning, metadata, hashtags, and testing across

devices

• Completed multi-format social media content, ready for release or portfolio

Note: This course is designed as a stand-alone offering but works best as the second part of the two-part Editing & Content Creation Workshop. Participants who complete both courses will gain a full-spectrum view of modern editing and digital storytelling.

Prerequisites: Basic knowledge of Adobe Premiere Pro, Avid Media Composer, or equivalent editing experience.

Info: ◦ Introduction of the participants, presentation of the workshop framework,
expectations and goals of the participants
◦ Visual techniques for creating standout content
◦ Know your audience
◦ Know your platform (Instagram, TikTok, Facebook, YouTube etc)
◦ Content ideation and development, detailed shot list creation and sequence
planning
◦ Introduction to storyboarding
◦ Visualizing your script: Storyboard development
◦ Practical storyboarding exercises
◦ Brief Adobe Premiere Pro interface review
◦ Analysis of work brought along by the participants and share experience

Info: ◦ Technical shoot preparation: Equipment, logistics, and practical considerations
for Social Media
◦ The influence of shoot planning on editing and post-production
◦ Invent my own style
◦ Recognition value of my clips and/or campaigns
◦ Create a strategic content release and publication plan
◦ Editing considerations for main formats and cutdowns
◦ Choosing the right timeline formats, e.g. size (4K, HD) and aspect ratio 16:9, 1:1,
9:16) and plan accordingly
◦ Budget and resource allocation tips

Info: Import and review footage
◦ Practical footage handling, preparation, and organization
◦ Artwork design and integration, Textsuper and Subtitle creation
◦ Use of AI

◦ Record, import, and handle VO (real vs. AI-generated)
◦ Select and source music (download providers vs. AI-generated tracks)
◦ Narrative techniques for creating standout content
◦ Integration of visual artwork and essential graphic design principles for digital
content

Info: ◦ Edit your content campaign
◦ Professional sound mixing for impactful audio
◦ Color Grading Essentials
◦ Keyframe practices
◦ Transform longer formats into short formats
◦ Create different formats (4K, HD / 16:9, 1:1, and 9:16)

Info: ◦ Edit your content campaign
◦ Enhancement of visuality and storytelling
◦ Finalization and export of clips
◦ Test the content on various gadgets (phone/laptop/TV) and platforms, fine-tuning
◦ Final presentations and group feedback on the work created
◦ Use of sublines, hashtags, and tags
◦ General recap, Q&A and workshop wrap-up

Host or Publisher Manhattan Edit Workshop