Complimentary DTC Member Education Event with Wise Academy
Schedule
Wed May 27 2026 at 04:00 pm to 05:30 pm
UTC-07:00Location
The Lodge at Sonoma Resort, Autograph Collection | Sonoma, CA
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Learn to strengthen tasting room staff sales, membership conversion and data capture performance.About this Event
In partnership with WISE, SVVGA is offering a workshop for member wineries designed to help strengthen tasting room staff sales, membership conversion and data capture performance.
The focus: insights from the WISE white paper, The Tasting Room Benchmark Report: 10 Years of Mystery Shopping Insights.
Drawing on more than a decade of mystery shopping data across U.S. wine regions, the report reveals a powerful industry truth: wineries have significantly improved hospitality and guest satisfaction, but many still struggle to consistently convert great experiences into sales, club memberships, and long-term loyalty.
What you’ll gain:
Insight into current guest experience and sales effectiveness trends
Benchmarks to evaluate your tasting room performance
Strategies to align your team around best-practice behaviors
A roadmap for turning feedback into stronger results
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Where is it happening?
The Lodge at Sonoma Resort, Autograph Collection, 1325 Broadway, Sonoma, United StatesEvent Location & Nearby Stays:
Tickets
USD 0.00
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