Communicating Your 'Why' Through Storytelling
Schedule
Mon Jan 19 2026 at 09:00 am to 01:00 pm
UTC+00:00Location
Banbridge District Enterprises Limited | Craigavon, NI
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Join expert facilitator Siobhan McGarry (Bespoke Communications) for an interactive masterclass exploring how storytelling can uncover the deeper purpose behind your role in the agri-food and hospitality industries.In this session, you will:
Understand the Neuroscience of Storytelling: Inspired by Simon Sinek’s TED Talk, learn why stories build trust, spark empathy, and create stronger connections with your customers.
Discover Your "Why": Identify and craft personal stories that showcase your passion and highlight the unique journey of your food, drink, or hospitality offering.
Learn Simple Communication Frameworks: Gain practical tools to share your stories confidently with any audience, whether at a trade show, in a restaurant, or online.
Walk away with actionable insights to make your brand and offerings more memorable through the power of storytelling.
**This event is only open to members of the Food Heartland Network based within Armagh City, Banbridge and Craigavon Borough. Tickets are limited.**
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Where is it happening?
Banbridge District Enterprises Limited, Banbridge, Craigavon, United KingdomEvent Location & Nearby Stays:
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