Communicating Through Supply Chain Disruption

Every business in this region is downstream of something. A port, a part, a person. When that something stops, you usually find out the way everyone else does: from a feed, and the questions start before the answers exist.

That gap is uncomfortable and it's where trust is won or lost. Say nothing and it looks like you're hiding. Promise a date you can't keep and you'll pay for it long after the shipment arrives. What's left is the harder, more honest thing: telling people what you know, what you don't, and what you're doing about it on the public channels they're already watching.

In this workshop, we'll look at how disruption news spreads, how to read social signals as an early warning for your own supply chain, and what to publish when the honest answer is "we don't know yet."

Attendees will draft social copy for a scenario with no end date in sight, and workshop the harder part: the comments underneath it.

Led by Kayla Anderson, Founder & CEO of Riparian Media, with time for discussion and networking.

Attendees will leave with:

• How to use social listening as an early signal on supplier and market disruption
• A framework for publishing under uncertainty
• Drafted social copy and response language they can adapt
• A protocol for pausing and re-sequencing scheduled content during a disruption
• Guidance on what goes public, what goes direct, and in what order

Schedule

9:00 — Doors open, coffee & networking

9:15 — Welcome from CREDC
9:25 — Presentation
10:00 — Workshop
10:35 — Q&A and open discussion
10:55 — Close, networking continues

About Riparian Media

Riparian Media is a creative agency in Vancouver, WA, offering social media management, video production, documentary filmmaking, content strategy, and marketing workshops for businesses and nonprofits throughout the Portland-Vancouver metro and Pacific Northwest. Hablamos español, also serving Spanish-speaking clients across the metro.

https://www.riparianmedia.com

About CREDC:

As Washington State’s recognized Associate Development Organization for Clark County, CREDC brings together more than 150 private and public partners to advance economic vitality through business growth and innovation. This learning session is part of the 2026 Clark County Business Expansion Series.

https://www.credc.org