Comfort Dojo: Driving Side Discharge Sales Success (2-Day Intensive)

Today’s homeowners are overwhelmed with information, misinformation, online reviews, and conflicting opinions. As a result, buyers are often less confident and less trusting when making home comfort decisions.

Comfort Dojo is an interactive, 2-day intensive training experience designed to help you cut through the noise, communicate value clearly, and guide customers confidently toward a decision — without sales resistance.

Led by expert facilitators, this session focuses on building a comfortable, customer-first, personalized sales process that aligns with your personality and today’s buyer expectations.

You’ll leave with practical tools, real-world strategies, and an actionable implementation plan you can immediately apply to your next opportunities.

WHAT YOU’LL LEARN

✔ Set the Experience Agenda
Learn how to establish a positive, trust-based experience before you ever knock on the door — reducing resistance and increasing close rates.

✔ Bring Your Personality to the Process
Develop a clearly defined, compelling sales process that matches your style, builds confidence, and helps customers move forward comfortably.

✔ Effectively Communicate Side Discharge Value
Understand how to explain the benefits of side discharge systems from the buyer’s point of view, not just the technical side.

✔ Leave with an Implementation Plan
Walk away with a step-by-step plan for setting goals, identifying resources, and maximizing your next ten sales opportunities.

This class is ideal for:

• Owners
• Managers
• Salespeople
• Selling Technicians
• Territory Sales Managers

Know what’s Happening Next — before everyone else does.

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Host or Publisher Johnstone Supply - Austin