CollectiveX Open House and Panel

When Technology Meets the Physical World, Everything Becomes Media

Andrew Klein, SVP, Media Innovation, PMCI

Laura Davis, VP Marketing, Videri

Dave Stadler, Co-Founder, CollectiveX

Eric Chasko, SVP, Out of Home Innovation & Experiential
Publicis Media

AI, data, measurement, commerce and connected screens are converging to transform physical spaces into the next generation of media. From DOOH and retail environments to live events and experiential activations, brands now have the opportunity to connect audiences, content, and outcomes in ways that were previously impossible. Join industry leaders from media, technology, and digital signage as they explore how connected physical experiences are becoming measurable, optimizable, and accountable parts of the modern media ecosystem.

You'll Learn:

• How physical spaces are evolving into measurable media channels
• The role AI plays in optimizing audience engagement and creative experiences
• Why identity, commerce, and measurement are redefining the value of IRL activations
• What brands, venue owners, and media networks must do to participate for the next wave of innovation and growth

*Space is limited to 75 people, but we will put you on the waitlist once we are full.