Coffee 101: The Long Road to Quality

An immersive seminar and guided tasting exploring coffee’s long journey from seed to cup, hosted by George & Jenny Howell.
About this Event

What does it actually take to make an exceptional cup of coffee?

Join George Howell Coffee founder George Howell and Vice President & Director of Sourcing Jenny Howell for an immersive seminar and guided tasting exploring coffee’s long journey from seed to cup, and the many decisions along the way that determine what ultimately ends up in your cup.

Through a series of side-by-side tastings, George and Jenny will break down the fundamentals of coffee quality and give you the opportunity to experience the differences for yourself. You’ll explore:

• Coffees of the World: Taste coffees from distinct origins and discover how geography, climate, variety, and terroir shape flavor.
• Ripe vs. Unripe Coffee: Experience why harvesting coffee cherries at peak ripeness is so critical to sweetness, complexity, and overall quality.
• Processing Methods: Compare different approaches to processing coffee after harvest and learn how each can influence the final cup.
• Freshness & Preservation: Taste aged coffee alongside coffee preserved through freezing and discover just how dramatically time and storage can affect flavor.

Along the way, George and Jenny will share stories and lessons from decades spent working with producers, sourcing extraordinary coffees, and pushing the specialty coffee industry toward a greater understanding of quality.

Whether you’re just beginning to explore specialty coffee or already know your favorite origins and varieties, Coffee 101 is designed to give you a new framework for tasting, understanding, and appreciating what’s in your cup.