Cocktails and Q&A w/ WeddingPro and The Knot's Tom Chelednik

Welcome to Cocktails and Q&A with WeddingPro and The Knot's Tom Chelednik! Join us for an evening of mingling, sipping on cocktails, and gaining valuable insights from the industry expert himself. This in-person event will take place at The Historic Swoop-Duggins House in Downtown New Orleans.

5:45 PM- Welcome Cocktail and Bites

6:00PM- Talk and Q&A with Tom Chelednik

7:00PM- Cocktails, More Bites, and Networking

THE TOPIC:Ghosting: 8 Proven Follow-Up Tips to Help Minimize Ghosting followed by a Q&A.

Following up on leads and improving their content to encourage two-way conversations. This is particularly crucial when engaging with the Generation Z demographic, where establishing trust and rapport is key. In this presentation, we'll reveal essential strategies to enhance engagement, foster genuine conversations, and minimize the rate of ghosting. These 8 insights are designed to enhance your conversion rate by increasing the proportion of leads participating in meaningful two-way conversations leading to bookings.

Goals for this session:

1. Strategize to improve your lead process to minimize ghosting
2. Reduce ghosting by improving lead follow-up content that encourages two-way conversation
3. Enhanced insights into Generation Z to help build trust and rapport that lead to bookings

Tom Chelednik has over 25 years of sales and marketing experience, including 17 in the wedding industry. From 2008–2020, he held leadership roles at The Knot, including Regional Director of Sales and Director of Training, helping professionals grow their businesses across 20 states and Canada. Tom also served as COO of The Treasury Venue Collection, gaining firsthand venue experience. He rejoined The Knot Worldwide in 2022 as Director of Vendor Engagement, traveling to coach and connect with wedding pros.

Don't miss this opportunity to network, learn, and have a great time! See you there!

Host or Publisher Linda Novak